There’s no better time of year than the beginning.
This article outlines my approach to personal annual planning.
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The AI era in marketing is here. What are your predictions for how we'll be using AI in 2025 and beyond?
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In my work at @brandpointco, I've been really interested in how the pandemic has accelerated digital transformation, and what that means for sales and marketing. Here's a piece on that topic I wrote for @Forbes.
forbes.com/sites/forbesagenc…
I am appalled at what is happening at the Capitol today. This is not how our Constitutional Republic is supposed to operate. #electionshaveconsequences #PrinciplesFirst #PrinciplesoverParty
Scott Severson retweeted
Discover how Content Marketing can be your next big lead generation strategy - an interview with Brandpoint president Scott Severson: samrichter.com/single-post/S…
@brandpointco @scottseverson
Check out our latest post packed with the latest research on PESO tactics for PR by @TurgeonVal with updated info from Brandpoint favorite @ginidietrich brandpoint.com/blog/earned-o…
Are your Sales and Marketing teams aligned? Please be our guest at our upcoming event to help optimize your organization's sales and marketing practice. #marketing #sales #optimization
Register for the Event Here! >> lnkd.in/eQqHVkB lnkd.in/eH_vSRD
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Scott Severson retweeted
Friends use sun screen!
This is what I look like today, two days after surgery to remove a Stage 1A Melanoma Skin Cancer. Also, get skin checks regularly, I caught this really early, imagine if I didn't!
#skincancer #Melanoma – at Seattle, WA
We're excited to be adding another content strategist to our team. It's a great opportunity to work with really interesting clients and do impactful work that helps our clients grow their businesses. #contentmarketing #strategy
lnkd.in/enUnsgT lnkd.in/ea-bs4Z
Scott Severson retweeted
“Owned media and high quality content is the foundation of #PESO” - @scottseverson, @brandpointco, says. #PRNews
Hey everyone, I'll be speaking about all things content marketing at the Business Marketing Association event in St Louis Park next week. I hope you can join us. #contentmarketing lnkd.in/eQYtmJg
I'm looking forward to sharing Brandpoint's perspective on "Put the Power of PESO to Work for Your Media Relations Programs" in Washington DC in a few weeks. lnkd.in/eR2bsYQ
Check out my interview with @geoffliving on how we're using AI at Brandpoint to better understand our client's audiences and develop better, more data-driven content marketing strategies for our clients. lnkd.in/e9wt4sv
If you're going to the PRSA International Conference, please stop by the Brandpoint booth (504) to learn about all of our new services offerings. lnkd.in/emXM2gk
Scott Severson retweeted
The average lifespan of content on social channels. Critical to factor in to your publishing rhythms and channel-specific approaches. @Schmittastic #CONEX
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