Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives. Visit our site to stay agile in search ⬇️
Guelph, Ontario
Joined June 2016
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At #HCIC, @marthavanberkel & Glenn Elliott of Hackensack Meridian Health will share how healthcare orgs can take control of how AI represents their brand.
From AI Anxiety to Brand Authority: Building a Trusted Foundation for Healthcare Visibility
Oct 26 | 3pm
In his latest Forbes Technology Council article, our CTO @vberkel explores why AI understanding starts with the information you control, and what enterprises can do to strengthen brand accuracy through better data governance.
Read his latest feature👇 na3.hubs.ly/y0Gv9Y0
Schema App retweeted
Google no longer showing review rich results for healthcare web pages - via @schemaapptool
seroundtable.com/google-drop…
In AI, the depth, quality, and connectedness of your Schema Markup makes the difference between being understood and surfaced in AI responses or being overlooked.
Learn how different Schema Markup implementations can impact your brand’s AI visibility 🔗 na3.hubs.ly/y0GjpJ0
At #HCIC, @marthavanberkel & Glenn Elliott of Hackensack Meridian Health will explore how healthcare orgs can take control of how AI represents them.
From AI Anxiety to Brand Authority: Building a Trusted Foundation for Healthcare Visibility
Oct 26 | 3pm
Healthcare Review Snippets have dropped. But we’re not worriedand niether are our customers. Here's why👇
"Organic traffic remained steady and few customers wanted to change semantically accurate Schema Markup to try to get the rich result back."
🔗 na3.hubs.ly/y0FJKP0
Simply having Schema Markup isn’t enough for AI search.
This @sejournal article makes an important point: structured data should be treated as an entity strategy, not a checklist.
For AI, context and connections matter.
Worth a read 🔗 na3.hubs.ly/y0FtNt0
At #HCIC, @marthavanberkel & Glenn Elliott of Hackensack Meridian Health will explore how healthcare orgs can strengthen authority & take control of how AI represents them.
From AI Anxiety to Brand Authority: Building a Trusted Foundation for Healthcare Visibility
Oct 26 | 3pm
SHSMD Connections is almost here!
Join Schema App CEO Martha van Berkel on Sept 28 at 8 am to learn how to turn your healthcare website into an AI-ready source of truth that improves understanding and trust in AI search.
Then, come find us at the Schema App booth!
How do marketing teams keep pace with AI without losing sight of governance?
During our fireside chat, Carolina Anthony of AdventHealth shared an important lesson: give teams guiding principles, then empower them to try, test, & experiment.
Watch here 🎥 na3.hubs.ly/y0CXV80
Will we see you at SHSMD Connections?
Join Schema App CEO @marthavanberkel for her session on Sept 28 at 8 a.m. to learn how your healthcare website can help AI better understand & represent your organization.
+ stop by our booth to talk all things AI search!
Heading to SHSMD? 📣
Join our CEO, @marthavanberkel, on Sept 28 at 8am for "Your Website Has a New Job: Building Trust in the Age of AI Search."
Learn how to help AI better understand your healthcare organization & build trust in AI search.
+ visit us at our booth!
AI has changed how people discover brands. At brightonSEO San Diego, visit booth 59 to talk schema markup, knowledge graphs and AI visibility.
Then catch @marthavanberkel—named one of the Top 100 Most Influential SEOs in the USA—today at 5 p.m. PT: na3.hubs.ly/y0CFfY0
If you weren't able to attend our recent webinar with Martin Siemsen of TD Bank Group & Carolina Anthony of AdventHealth, we recommend you watch the replay.
This conversation was full of insights for how marketing leaders should approach AI search:
📽️ na3.hubs.ly/y0Clmk0
The Senior IT Engineer will own Schema App’s internal IT function, ensuring our endpoints, identity, access, and infrastructure are reliable and secure while maintaining IT-owned SOC 2 controls.
Learn more and apply here 🔗 na3.hubs.ly/y0B-lC0
Attending brightonSEO? Catch @marthavanberkel's session:
🎤 How to Succeed in the Agentic Web Using Schema Markup and Knowledge Graphs
🗓️ Sep 15 @ 5:00pm PT
Learn more about her session here 👉 na3.hubs.ly/y0BTGf0
We've seen debate about whether Schema Markup helps brands show up in AI search. But not all Schema Markup provides the same semantic value.
Read why advanced Schema Markup is a semantic foundation for AI, while basic markup may not get the same results👇
na3.hubs.ly/y0BYx60
Thank you to everyone who joined us last week for "Marketing Through the AI Shift: Leading Change When Machines Become Your Audience"!
Missed the live session? Want to revisit the conversation or share it with your team?
📽️ Get the recording here: na3.hubs.ly/y0Bj9Q0
🚨 Happening today at 11am ET!
Join leaders from TD Bank Group, AdventHealth, and Schema App for a candid fireside chat on AI, brand representation, governance, measurement, and the evolving role of the website.
There’s still time to join.
Register 👉na3.hubs.ly/y0zHPR0
🚨 Last chance to register!
Tomorrow, marketing leaders from TD Bank Group and AdventHealth are joining Schema App CEO Martha van Berkel for a candid conversation about how AI is reshaping enterprise marketing.
Save your spot 👉na3.hubs.ly/y0zHQK0
