Your marketing isn't competing with your competitor's marketing.
It's competing with your customer's ability to ignore you.
Give them a reason not to.
Santosh retweeted
One underrated skill for solo founders:
Knowing when to stop figuring things out yourself and ask for help.
Independence shouldn't become isolation.
One underrated skill for solo founders:
Knowing when to stop figuring things out yourself and ask for help.
Independence shouldn't become isolation.
Santosh retweeted
Founders who hate sales usually end up building products for people who also hate paying.
That’s a very small market.
Founders who hate sales usually end up building products for people who also hate paying.
That’s a very small market.
Are only JavaScript and Python developers vibe coding,
or are developers using other languages doing it too?
Santosh retweeted
Solo founders should learn to say no to good ideas.
Every new project has an opportunity cost.
The feature you build today might delay the customer conversation that could change your business tomorrow.
Focus is a growth strategy.
Santosh retweeted
You know what's frustrating?
When someone says they love your product but never uses it.
Compliments make you feel good.
Usage tells you whether you've built something valuable.
Which metric do you trust more?
Santosh retweeted
Vibe coders, what's stopping you from turning your projects into profitable businesses?
Solo founders should learn to say no to good ideas.
Every new project has an opportunity cost.
The feature you build today might delay the customer conversation that could change your business tomorrow.
Focus is a growth strategy.
You know what's frustrating?
When someone says they love your product but never uses it.
Compliments make you feel good.
Usage tells you whether you've built something valuable.
Which metric do you trust more?
Santosh retweeted
The hardest part of SaaS isn't building something people need.
It's getting those people to notice you exist.
How are you solving distribution?
The hardest part of SaaS isn't building something people need.
It's getting those people to notice you exist.
How are you solving distribution?
Santosh retweeted
You don't need to convince everyone to buy.
You need to identify the people who have the problem, value your solution and are ready to act.
Good sales includes knowing whom not to pursue.
Santosh retweeted
Every solo founder knows the temptation to rebuild something that already works.
The code could be cleaner.
The interface could be prettier.
The architecture could be better.
Meanwhile, potential customers are still waiting for you to explain why they should care about the product.
Technical improvements matter, but only when they serve a real business objective.
Santosh retweeted
Most indie hackers don't validate ideas.
They ask other founders whether their idea sounds good.
