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Sam

@sampudwell

Bournemouth University graduate. Former sports coach and B2B tech journalist, now Content Manager at PR agency Red Lorry Yellow Lorry

 London, England
rlyl.com
Joined December 2010
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Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)Photo by Sam (@sampudwell)
#Lorriesat20
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms12 Jan 2023
🎉 It’s our big lorriversary... Yes, 2023 is the year we turn 20. Why should you care? Well, to celebrate, we’ll be sharing PR and marketing tips and guides for ALL our #b2btech sector specialisms across the next 12 months. Keep your eyes peeled 👀
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We’re ready to go at #TPSummit2022!
Image from Sam (@sampudwell)
Image from Sam (@sampudwell)
Any #PR people out there interested in joining a great and growing team?
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms23 Feb 2022
#Hiring an ambitious #accountmanager and #accountdirector. #b2btech knowledge essential. #Karaoke skills a plus (but not compulsory). Learn more 👉 ow.ly/WorN50I08Zp
Image from Red Lorry Yellow Lorry (@RedLorryComms)
No wonder we're all knackered!
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms24 Jun 2021
After the rollercoaster that was 2020, we’re pleased to share that 2021 is shaping up well for the lorries. 🌟 With new clients, partners and faces all-round, here are our agency highlights so far for this year: ow.ly/CPvb50FhG3I #b2bPR #PRagency #marketing #techPR
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Great new signing!
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms9 Jun 2021
The lorries 🤝 @AirbusCyber. We’re delighted to share that we’ve been appointed as Airbus CyberSecurity’s new digital agency. The #London, #Paris and #Berlin lorries have already hit the ground running. 👉 Learn more: ow.ly/Pnx850F5OeZ #cybersecurity #digitalmarketing
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Find out how to #generate #leads in the new era of #b2b #marketing in this fun #eBook from @RedLorryComms > ow.ly/N72050E8gzs
Image from IABM (@TheIABM)
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Have you found Lottie and Laurie yet?
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms19 Mar 2021
Don't lose sight of your audience! 👀 Prospects Lottie and Laurie are hiding in our custom illustration. Can you find them? Take a closer look here and check out our eBook for tips on lead generation: bit.ly/2OgMlY2 #b2bPR #FindYourProspect
Image from Red Lorry Yellow Lorry (@RedLorryComms)
Well worth a read - “You are not the person you were before the pandemic” fastcompany.com/90612974/you…
You are not the person you were before the pandemic

You are not the person you were before the pandemic

This is what an entire year since quarantine started has done to you.

fastcompany.com
📢 We're hiring 📢 Our London office is on the lookout for an account coordinator to join our busy team. If you have a passion for #PR and an interest in #technology, this could be the job for you. Apply here: bit.ly/2LTTqwT #PRcareers #careers #PRjobs
Account coordinator - Red Lorry Yellow Lorry

Account coordinator - Red Lorry Yellow Lorry

Are you a creative thinking, quick-learning individual with a passion for technology? Meet Red Lorry Yellow Lorry, a mid-sized, independent PR and marketing agency specialising in the technology...

rlyl.com
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Marking 30 days until #christmas with Mariah Carey playing on @magicfm and our new little tree. Mince pies for lunch? #ChristmasCountdown
Image from Sam (@sampudwell)
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Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms14 Oct 2020
We're excited to have won Gold at the #PR World Awards in the Crisis & Reputation Management category for our campaign with @Avid 🏆⭐ We're going to need a bigger trophy cabinet... #PRWorldAwards #b2bPR ow.ly/ENGL50BS00O
Yaaaaassss!
The Drum (@TheDrum) profile pictureThe Drum
@TheDrum25 Sep 2020
Replying to @TheDrum
The award for Reputation Management and Crisis PR goes to @RedLorryComms #TheDrumAwards
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Exciting news! We're a finalist at the @TheDrum PR Awards! 🎉🌟 Our campaign with @Avid is in the running for the Reputation Management and Crisis PR award. Go team! ow.ly/WR4r50BuA0C #TheDrumPRAwards #TheDrumAwards #PR #b2bPR
Finalists for The Drum Awards for PR 2020 have been revealed

Finalists for The Drum Awards for PR 2020 have been revealed

thedrum.com
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Yas @RedLorryComms! How did you know?? I’ll be trying this tonight! Happy two years to me #lorryversary
Image from Sam (@sampudwell)
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Alcohol brands lead the way when it comes to attracting and retaining customers through #storytelling. Here’s what #b2b brands can learn:
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms21 Aug 2020
It's Friday. Pour yourself a drink! 🥃🍻 Alcoholic drinks brands are great storytellers, allowing them to connect with their customers and build trust. London lorry @sampudwell examines what they can teach #b2b brands about the power of #storytelling: ow.ly/7iK350B5n4q

What a stiff drink can teach us about the power of b2b storytelling - Red Lorry Yellow Lorry

Not yet convinced about the power of b2b storytelling? Just take a look at how effective the approach has been in the alcoholic drinks world.

rlyl.com
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Give it a watch. If not for me, then for the great background beams
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms12 Aug 2020
We're back on your screens with the sixth episode of #RemotelyInteresting! 📹🎞️ London lorries @HanPatel and @sampudwell explore Twitter's latest study on brand tone of voice and ask: how should b2b brands talk to their customers? youtube.com/watch?v=EU2X4_av… #b2btech #b2bPR
#RemotelyInteresting | Ep. 6 | Brand Tone of Voice

#RemotelyInteresting | Ep. 6 | Brand Tone of Voice

We're back on your screens with the sixth episode of #RemotelyInter...

youtube.com
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The new intern can’t seem to last a full day! 3.30pm and he’s done! #stillcutethough #workinghard #hardlyworking #lorriesWFH
Image from Sam (@sampudwell)
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For anyone who hasn't seen it yet, this is a really interesting and insightful piece. Definitely worth reading. Via @humanparts humanparts.medium.com/reflec…
Reflections From a Token Black Friend

Reflections From a Token Black Friend

On structural racism, implicit bias, and what white people do (and don’t) say

humanparts.medium.com
.@bynder, a digital asset management company, has brought on @RedLorryComms as global #PR AOR. prweek.com/article/1685160/b…
Bynder hires Red Lorry Yellow Lorry as global PR AOR

Bynder hires Red Lorry Yellow Lorry as global PR AOR

prweek.com
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Confused? You shouldn’t be #b2bmarketing #content
Red Lorry Yellow Lorry (@RedLorryComms) profile pictureRed Lorry Yellow Lorry@RedLorryComms13 May 2020
“Marketing clarity is essential for b2b brands. There can be no room for confusion.” Check out these top tips from London lorry @sampudwell: ow.ly/7rGc50zERdX #b2b #marketing

The debrief: Clarity is key in b2b marketing. Are we clear? - Red Lorry Yellow Lorry

The criticism of Boris Johnson’s recent COVID-19 update highlights the need for clarity in b2b marketing. For b2b brands, there’s no room for confusion.

rlyl.com
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