Simple brand identity for an auto parts manufacturer. #brandidentity #manufacturing #branddesign

Revisiting some old portfolio projects I made a while back and updating them.

More layout explorations #webdesign #weblayout

Of these three mobile navigation menus which do you think is the easiest to click and open on your phone? I would argue from left to right it’s On Running, Nike, and Adidas is last. To me On is the easiest because the menu icon is easier to tap with your thumb from it’s natural resting position rather than stretching to the top of the screen–small peanuts I know but it’s still something. What I really found interesting about all this is that the two Nike and Adidas navigation layouts with the icon in the top are obviously much more predominant across the internet even though they take a little more effort when holding your phone with one hand. I’m sure there’s a few reasons for this but the primary one I can come up with is a theory known as Jakob’s law. Essentially the TL;DR of Jakob’s law is, people spend most of their time on other people’s websites, therefore they prefer your website to work the same as one’s they’re already familiar with. On is the newest company of the three and maybe this is just a way for it to set itself apart from the other brands in the athletic shoe market. Curious if anyone has seen any instances similar to this? Also, on an unrelated note, I’m open to gym shoe suggestions. 😄

Auto parts manufacturing company layout exploration. #webdesign #webdesigner

Playing around with some scroll features for this website I'm working on. #webflow #webdesign #interiordesign