Lovable is one of the most misunderstood startups in tech. It gets a lot of flak here on X. "It's just vibe coding." "It's a toy." "Real engineers don't use it." I think these people are missing the point. The thing about big markets is they all start small. Amazon sold books. Shopify was a snowboard shop. The iPhone got laughed at for not having a keyboard. The best opportunities are the ones where a small TAM turns into a massive TAM over time. I think that’s happening with Lovable right now. What looks like quick prototyping and weekend side projects today is becoming the foundation for a whole new generation of builders. Tobi at Shopify just said it perfectly: "The most AI proof job in the world is entrepreneurship." Lovable is building the workbench for that job. But the bigger thing most people are missing is the shift from software-as-a-service to service-as-software. For years, businesses bought generic SaaS and bent their workflows to fit. Now the cost of building custom software is falling toward zero. That changes the game, especially for SMB and medium-sized businesses. Think about your local business owner. They know their business so well and probably have a thousand paper cuts they wished they could solve or untapped opportunities they wished they could pursue. They might build their own solutions on Lovable, but more importantly I believe there will be a whole new wave of non-technical entrepreneurs stepping in to build agencies that serve exactly these businesses. Bespoke customer interfaces. Agent-powered support. Internal tools that actually fit how a company works. That's a massive latent market getting unlocked. The last piece is structural. Lovable is truly AI native. No legacy code from 2015. No pre-AI UI patterns. No sunk costs to protect. This means they can take bigger swings than the incumbents or the big labs can. Being native to the paradigm shift, sitting in a TAM that's expanding in real time, and carrying zero legacy baggage. That combination is rare. It's how new categories get created. Aspiring founders ask me for advice all the time. One thing I always tell them: study how AI-native founders like @antonosika at Lovable and @matiii at ElevenLabs are executing. They've found markets that are fundamentally misunderstood by most of the industry and they're just rolling full steam ahead. They're not waiting for permission or consensus. They're building while everyone else is still debating whether the opportunity is real. That's the playbook. Find the wave everyone else is underestimating, and ride it harder than anyone thinks is reasonable.