Cofounder & CEO of @heron_finance. Cofounder/contributor to @goldfinch_fi. Prev @coinbase, @medium, @adobe
Joined May 2010
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Something I've been building on the side: Arven, an AI fitness coach. It creates a personalized training plan, guides workouts, and adapts as your schedule, progress, and anything else changes.
Built it entirely with AI, including web, iOS/Android apps, billing, etc... didn't write a single line of code!
I wanted this app for myself, and I wanted to learn how to build great products end-to-end with AI. Learned a ton and now I use it all the time.
Would love for you to try it: arvenapp.com
I sent an investor update every month for 6+ years. Many investors shared unprompted they respected it, years in, even when we were struggling.
I found the biggest benefit was accountability for myself — showing progress & learnings every single month, no hiding from metrics, hitting launch dates & continuously shipping meaningful stuff worth sharing, zooming out on priorities every month, and building the muscle of sharing tough news directly & promptly. It made my thinking much clearer. It also made the good news that much stronger and more rewarding.
Also, you learn a lot about investors. Who's engaged & really cares, who rolls up their sleeves, and who is always on vacation with auto-responders.
xitter.cf/itsalfredw/status/2087…
Sad to share we made the difficult decision to begin an orderly wind-down of Heron.
Proud of what the team built — launched the first registered roboadvisor for private markets and grew 20X since early last year to over $50M AUM — but ultimately growth stalled, esp after market uncertainty with the Iran war. Still glad we built a product clients loved, and it's bittersweet seeing their notes now about how much they'll miss it.
Not sure yet what's next for me personally. Still focused on managing the wind-down carefully and then just starting to think about next steps.
Mike Sall retweeted
Ever wanted to build your own portfolio of unicorns? Now you can with Heron
Get managed exposure to 50 of the world's largest private companies — Stripe, Perplexity, Databricks, and more.
$10K minimum. Set up in minutes.
Here's how it works 🧵
Mike Sall retweeted
NEW: Introducing Goldfinch Prime built on @base. Earn 10%-plus yield from unprecedented onchain exposure to the world’s leading institutional-grade private credit funds from Ares, Apollo, Gollab, and more. See how it works: goldfinch.finance/
ALT Goldfinch Prime - The world's leading private credit funds -- now onchain.
After driverless cars, we'll look back at all the cars parked in streets like we look at telephone wires from the 1890s.
Mike Sall retweeted
1/ Great news: Heron Finance is now accepting US dollar deposits directly from bank accounts!
Accredited investors can build a portfolio of private credit deals with as little as $100!
Check out our press release for more details. heronfinance.com/blog/heron-…
Everyone working in defi should listen to the recent @AcquiredFM episode on Visa. It’s mind blowing to me that it started basically as a DAO, I had no idea.
Mike Sall retweeted
Congrats on this! Huge fan of on-chain private credit market constructs, and see this as one of the most promising growth areas for the coming market / growth cycle.
We’re excited to announce @heron_finance has officially launched on the Goldfinch protocol!
Heron Finance is an onchain SEC-registered investment advisor (RIA) and is a robo-advisor focused exclusively on private credit. Private Credit has a 30 year track record of yielding better returns than stocks, while providing the consistent yields similar to bonds.
Heron Finance will offer managed portfolio services to US accredited investors to earn target yields of 11-16% APY with automatic rebalancing.
This is the second product to launch on the Goldfinch protocol following the announcement of @variable_fi, a special situations lending product, which is also building on top of Goldfinch.
Both of these announcements align with the Goldfinch Blueprint, approved by the community last month, as a means to innovate the $1.4 trillion private credit market and scale to other businesses, ultimately driving an ecosystem of new products and services.
Sign up for the Heron Finance waitlist and learn more about this investment opportunity at heronfinance.com/
Mike Sall retweeted
We’re excited to announce @heron_finance has officially launched on the Goldfinch protocol!
Heron Finance is an onchain SEC-registered investment advisor (RIA) and is a robo-advisor focused exclusively on private credit. Private Credit has a 30 year track record of yielding better returns than stocks, while providing the consistent yields similar to bonds.
Heron Finance will offer managed portfolio services to US accredited investors to earn target yields of 11-16% APY with automatic rebalancing.
This is the second product to launch on the Goldfinch protocol following the announcement of @variable_fi, a special situations lending product, which is also building on top of Goldfinch.
Both of these announcements align with the Goldfinch Blueprint, approved by the community last month, as a means to innovate the $1.4 trillion private credit market and scale to other businesses, ultimately driving an ecosystem of new products and services.
Sign up for the Heron Finance waitlist and learn more about this investment opportunity at heronfinance.com/
I’m also excited @heron_finance is another step toward building out the ecosystem of lending businesses on top of @goldfinch_fi, as part of the Goldfinch Blueprint the community approved last month. This is the second product to launch on Goldfinch after @variable_fi last week.
You can learn more and sign up for the waitlist at heronfinance.com!
I’m super excited to announce @heron_finance, built on the @goldfinch_fi protocol! Heron Finance is the first SEC-registered roboadvisor exclusively focused on private credit, and built onchain. You can join the waitlist at heronfinance.com. xitter.cf/heron_finance/status/1…
