Sammy

You will be hearing more and more about the golf ball rollback in the coming weeks. It’s arguably the most asinine decisions this sport has made in 50 years. It affects .1% of golfers the other 99.9% of amateur golfers don’t have a distance problem. There’s never been a golfer that we’ve ever asked that said “I hit the ball too far”. Amateur male golfers have gained .7 yards in 10 years (that’s 2.1 feet) and amateur women golfers have lost 3 yards. So what possible reason is there for a rollback? There isn’t one.

RANDOM THOUGHT 💭 If I Started a Golf Company Tomorrow The next great golf company won’t win because of a logo. It’ll win because golfers are sick of: • $700 drivers • $2,000 iron sets • $500 putters • …and zero service after they buy Golf is sitting on a massive opportunity right now. Prices are surging, service has gotten worse, and we’ve got a wave of new golfers who don’t care about the old-guard brands. They’re not brainwashed by the nostalgia of Titleist/TaylorMade/Callaway. They’re coming in with fresh eyes and new expectations. If I were starting a golf brand today, I’d build around 3 things: price, service, performance. • Gear golfers can actually afford • White-glove service that treats golfers like humans, not transactions • Products that perform as good or better The truth? It can be done. MyGolfSpy could create a $299 driver right now that can hang with anything. $500 irons that can smoke most OEM sets. And a sub-$100 putter that can beat everything. Guaranteed. Golfers deserve better. And I hope someone steps up, because where pricing and service is heading right now is straight-up crazy town.