we worked on the biggest trial litigation of 2026 (yes, you know about it) and realised we're not "just an instagram page" anymore. and in the last 1.5 years we grew too fast to ever sit down and build a real identity. this is us finally doing that. the whole design system comes from the 3 pillars behind how we already make content simplicity. fun. Imperfection. the logo has intentional irregularity, because in 2026 polish is free. what's hard is a pov and a human leaving the edges in. (grammatical errors though? those are not on purpose) we kept brand refresh centered around orange. it evokes enthusiasm. while people are getting scared of AI, we're genuinely excited about what's coming next in tech and the problems worth solving with it. btw quick backstory: saasflash started as an acquisition channel for our tech services business (that's why the name hehe). somewhere along the way the side thing quietly became the main thing. we worked with best companies and creators like Deel, Lightspeed ventures, Retell AI, Ricurisve Intelligence, Greg Isenberg and many more all while optimising a single metric - creating high calorie content with highest signal to noise ratio. locked in till we outgrow this identity!

Here's what we cooked with @Kalshi. (btw this video was edited in Nov 2025)

this is the best video we have made in 2026! @a16z x @ElevenLabs