I help DTC brands stop playing creative roulette and build ad systems that actually work | @ecomtalent @evolve graduate
Joined May 2025
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would you believe me if i told you this entire ad is AI...👀
made with my own workflow thats not like the engagement posts you see on X haha
if you are an ecom brand looking to scale in q4 hit me up
Too many people sleep on proof of concept
Try it out if your hit rate is poor due to guessing
My favorite way to tell if an ad is going to work is proof of concept.
Revenue - Kalodata
Ad Spend - Trendtrack
Engagement/Views - TikTok/IG/YT
Guessing can work, but if you have proof of something making money or going viral, you have something valuable in that.
You just have to figure out what it is and make sure it matches your audience.
Nothing comes close to Evolve from @spencepawliw and @shauneng
Froya cooked with this ad
- Pure psychology play
- easy to understand
- doesn’t look like an ad
Feel free to steal this ad and print
Even i cant tell if its ai , ITS OVER
Ai gen broll to show new baby hair growth by yours truly
Comment below " ai brolls " and i will dm you the sauce ( must be following )
You may immediately think, if not Reddit then where do we look for?
To truly understand their language you need to watch organic content in that niche and study the comments
IG and TT is your place to go , now lock in
example of a poorly edited hook on this ecom ad
why would you put a water breakdown in there , signifies nothing except confusing the viewer
Most ads feel like ads. (That’s the problem)
Ours usually start with a story.
We don’t mention the product for the first 20 seconds.
And that’s the reason it works.
In those first seconds, we’re not selling. We’re building context.
We show what it feels like to be the person we’re talking to (the 2AM call, the frustration, the chaos of a system that never works the way it should).
Only then does the solution appear.
By that point, it feels natural. Inevitable. (Thanos)
Yes, we want attention from our client’s customer.
But attention without context means nothing.
That’s why so many ads fail: they start talking about the product before the viewer even understands OR is CONSCIOUS to why it matters.
When you hold back the pitch, something interesting happens people start leaning in and getting interested about what you have to say (if you have good scriptwriters like us).
They see themselves in the story before you ever show them the logo.
And that’s exactly what we aim for with every creative we produce.
If your ads feel invisible right now, this is probably why.
Great work from the team on this one.
THIS UGC video is 100% AI and it took me 60 seconds to make
btw this is not the normall ai ugc n8n spam shi that is useless
you can actually make real ugc if you prompt it right
Want my full workflow how i use multiple tools to get this result?
Comment “ai sauce” + like this post and I’ll DM it to you. (must be following)
Imagine you're launching a new candle. Three pricing options:
$99.99
$100
$99
Which one converts best?
Trick question. Depends what you're selling.
The textbook answer: Price it at $99. This is the left-digit effect. Your brain locks onto that "9" and goes "ninety-something" feels way cheaper than $100, even though it's a dollar (Thomas & Morwitz, Journal of Consumer Research, 2005).
For basics, everyday stuff, things people compare on price? The .99 absolutely wins. Shoppers are in calculator mode. They want value. Done.
If you're selling premium or emotional products, round numbers convert better.
Research from Journal of Consumer Psychology (Wadhwa & Zhang, 2015) found that rounded prices feel more "right" for purchases driven by feeling rather than thinking.
When someone's buying your $100 candle because it makes them feel like they have their life together, the .99 creates friction. It screams "discount bin" when they want "elevated."
Studies also show round pricing increases perceived quality for hedonic goods (Coulter, Choi & Monroe, Journal of Consumer Research, 2012).
Your brain literally thinks $200 skincare is better than $199.99 skincare. Same product. Different signal.
And the kicker: charm pricing has been so overused that younger shoppers now associate it with manipulation.
Brands like Glossier and Allbirds moved to round pricing for this exact reason.
So which wins?
Basics and value plays? Use .99. Premium and emotional products? Round it up.
Your price isn't just a number. It's a signal about what kind of product this is and who it's for. Pick the wrong one and you're not leaving money on the table, you're repelling the customer you actually want.
This is not a real person lmao 💀
no veo 3 bullshit or X engagement farming methods, made this ai ugc with my own proprietary workflow
if you are an ecom brand looking to scale in q4 hit me up 📈
Last week my girlfriend spent 47 minutes taking mirror selfies, deleted all of them,
then posted a random pic from her camera roll instead. As I watched this elaborate ritual unfold, I realized something about UGC creative strategy...
Your customers aren't posting authentic content. They're performing authenticity.
That "candid" unboxing video? They shot it 12 times.
The brands winning UGC understand that people don't want to be real - they want to be the best version of themselves using your product.
4. You're overthinking your funnel
You don’t need a 7-step automation machine.
You need 2 things:
– Attention
– Action
Can you get people to raise their hand and say “I’m interested”?
That’s a lead.
Now follow up like a human.