Host of Generation X. 80s countdowns, music charts, pop-culture nostalgia. MTV kid. Still rewinding the tape.
New Canaan, CT
Joined May 2008
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So yeah... at 53 I'm starting over and launching a record label with new music that has the sound, look and feel of 1986. Come along for the ride at grantstreetrecords.com
When you stop caring what others think (because they DON'T think about you!), the whole world opens up.
Pivot. Shift. Change lanes like a MoFo.
You want my business?
Then create content that moves me. That gets my attention. That stops me in my tracks.
Say something different. DO something different. Show your chops. Be valuable--but in your own way. Attract the edges of your market.
That's a stronger move than a cold "hey, I just created this video for you" X DM.
Those are ignored (and annoying). And yeah... we know you're lying--so that ain't cool either.
Raise your game.
Hell... get IN the game.
Not everyone will "get" what you do--and that's okay.
Focus on those who do.
Lean harder into the edges.
Break the rules. Eh.. screw the "rules". There are no rules.
When you do this you don't just find fans... you find super-freaks. And the super-freak business is mighty fine.
See how I created a record label in an alternate 1986 with AI. Join my FREE list "The B Side" at ryanlee.com
Soon... "AI video" will be just called "video"
"AI music" will just be called "music"
"AI influencers" will just be called... well... hopefully we'll just stop using the word "influencers" all together. It's annoying.
If you're tired of all the crap and ready to do something different that lights you up--get on my FREE list "Side B" at ryanlee.com
Warning: it ain't for everybody.
Building my time-traveling record label with AI.. and working on our first music video. Technology is getting soooo good!
We can now truly run one person studios to compete with big players. The field is officially level. No excuses.
My 3 survey rules...
1. Ask 3 questions or less
2. Only 1 can be open-ended
3. Then, ignore the results and create what you want anyway
It's your job to innovate. Create something they didn't know they wanted--but now can't live without.
Want more? Jump on my free daily(ish) list at ryanlee.com
Unpopular opinion: while many recommend to "build in public"--sometimes it's best to just shut the F up, keep your head down and build in secrecy.
Then, when you're ready to share--you share.
