rosscoe

Liverpool have record revenues and still choose to squeeze every penny out of the people who actually turn up. Here is a simpler idea. Stop charging supporters more and get a sponsor for the ticket office instead. There is a named partner for nearly everything else, so why not make it known that, thanks to that sponsor, ticket prices are frozen. The sponsor gets excellent PR. Liverpool get extra revenue. Fans are not squeezed for every last penny they have. A clever institution knows when to make money. A foolish one keeps demanding it from the loyal.