Most science communication today is focused on grabbing attention, commodifying science, and appropriating the work of scientists. It’s become about building a narrative that will get you likes. But it’s not working. It is not giving people a deeper understanding. Mostly, it over simplifies and propagates inaccuracies. It becomes political too. And much of it is about forcing views on others in a condescending tone. Look around at most of your famous sci communicators and you will see. Science comm, while well intended, is destroying public trust in science and scientists. There is NO shortcut to becoming a true communicator of science. Understand your domain before you start communicating.