Wealth Coach for Parents
Massillon, OH
Joined September 2008
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Is your HVAC company 5 Mile Famous? I was sitting outside my daughter’s dance class looking at all the home service businesses around me. Roofing. Landscaping. Power washing. Windows. I’ve been coming to this same parking lot for five years, and I only know one of these
I’ve been in marketing for nearly 30 years, and I’ll admit something. Creating content consistently is harder for me than running a business. I keep hearing that you need to post 3, 5, even 7 times a day if you’re serious about growing. I’ve never needed to do that before,
Most HVAC companies are measuring the wrong thing. Clicks don’t pay the bills. Leads don’t pay the bills. Booked jobs do. Stop obsessing over cost per lead and start measuring what actually grows your business. HVAC owners, are you paying your agency for leads or
Where should your next $5,000 in HVAC marketing go? Probably not spread across five different channels. Pick what’s working. Master it. Scale it. Trying to grow your HVAC business? Hit Message and tell me where you’re at.
Your marketing agency says they’re doing a great job. Are they? Leads don’t pay the bills. Booked jobs and revenue do. Think your agency sucks? Hit Message and tell me what’s going on.
100 leads and 3 booked jobs isn’t necessarily a lead problem. One of the biggest mistakes I see HVAC companies make is judging marketing by how many leads came in. The lead is only the beginning. A lead still has to be contacted quickly, answered by a CSR, followed up with,
The biggest breakthrough wasn’t building smarter AI. It was giving each AI a smaller job. After building 39 marketing agents, I’ve learned that specialization beats complexity every time. One agent. One responsibility. One KPI. The future of AI isn’t one tool that does
Are you ready to turn your podcast into a cash flow machine? 🎙️💰 Drop a comment if you’ve ever thought about monetizing your content! Building an audience is just the start. The real magic happens when your podcast covers all your expenses—mortgage, insurance, taxes—and
🤖 Ever thought about how robots could change the game for agents? Drop a comment if you’ve ever considered getting a robot for your work! In a recent chat, Richard shared a fascinating story about Tony and his agent Bartok. Tony was contemplating buying a robot, and just
Maxing out an IRA sounds responsible. It just does not feel honest anymore. On paper, a million dollars at forty five looks like wealth. In practice, it is locked behind penalties and timelines. You can call it freedom. You just cannot use it. Self directed
The younger generation is questioning a promise that no longer matches reality. Work for thirty years. Then start living. That timeline feels upside down. Waiting until sixty five to enjoy life assumes health, energy, and rules stay intact. None of those are
The disclosures said nothing about flooding. Every tenant said the same thing anyway. That gap tells you more than the price ever will. When four stories match and paperwork stays clean, risk is being hidden on purpose. That is not negligence. That is
What if the balance sheet is the real lever. Not rates. Not taxes. Not spending cuts. A government can inflate assets instead of fixing debt. It has already happened. Gold and silver were once seized, then quietly repriced higher. The balance sheet healed
Equities are getting hit while gold and silver are ripping. That divergence is not random. When capital moves into metals this fast, it is signaling fear, not optimism. Fear of inflation. Fear of policy shock. Fear of headlines driving markets instead of