Co-Founder and CEO at @hud_hq. Formerly Envara (aq by Intel), AeroScout (aq by Stanley), Soluto (aq by Asurion), Santa & WeWork’s OG CPO. Also 👩‍🔬👧👧👦🥋🤓⚽️

Tel Aviv
Joined April 2009
Joined @MarketJane on the @NYSE floor for Innovators. We got into big questions every team shipping with coding agents is running into. If writing code takes minutes, why does shipping still take days? Who's accountable for the system's reliability? And what's coming up next?
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Roee Adler retweeted
youtu.be/RrPopigmXzk AI is writing more code. Can reliability keep up? I spoke with Roee Adler @roee CEO and Co-Founder of Hud @hud_hq) about giving AI coding agents real-world feedback to catch bugs and slowdowns. #AI #SoftwareDevelopment
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Another day at the office…
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Happy customer here - highly recommend Catch! I don't know what I would do without it... Thank you @therealnirs @YoavR7 for building this!
Big NEWS: Today we're launching Catch AI, an admin-assistant for busy executives. We started Catch with a simple idea: AI should actually do the administrative work executives hate doing themselves. Not suggest. Not summarize. Do. >>
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Roee Adler retweeted
AI made writing code faster, but the bottleneck is knowing whether it's safe to ship. clickhouse.com/blog/clicksta… Which is why we're partnering with @hud_hq: ClickStack shows where an issue is; Hud adds automatic, low-overhead function-level insight into why. Together, they give coding agents the runtime context to ship with confidence.
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My quick analysis and prediction after being at both @FIFAWorldCup semifinals: #Spain played perfectly, if you consider tactically immobilizing the opponent perfection. It was a perfect, kind of boring game. #England almost pulled off a Spain. But at the end of the day, the Argentinians were just so creative, mission-driven and lucky. But.. there was another, much grander difference. The Argentinian crowd. The crowd didn’t sit for a minute, the songs and cheering were deafening (in a good way), and the energy pushing the team forward seemed to materialize in the air. Those are the reasons I think #Argentina is going to win. It’s a combination of creativity that I believe will break the Spanish perfection, and the crowd’s energy that will push the players to exceed their already insanely high levels. On a personal note, I’m so happy I got to watch Messi play, with my own two eyes. I still can’t believe I did.
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Can’t believe I got to see this IRL. Nothing beats live sports events. They’re a special kind of special.
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The perfect @Airbnb experience ahead of the @FIFAWorldCup semifinals - 2 minutes to the stadium 🤩🤩🤩
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HOME->EWR->DFW [🇫🇷🇪🇸] ->ATL [🏴󠁧󠁢󠁥󠁮󠁧󠁿🇦🇷] ->EWR->HOME 😱😱😱 Let’s GOOOO
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I enjoyed speaking with @thenextweb about @hud_hq and how coding agents are a completely different species. For decades we refined engineering processes around an obvious assumption: humans write software. That assumption is dissolving in front of us. thenextweb.com/news/hud-runt…
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I love spending time with industry luminaries, thought leaders, and good friends. Also sometimes I like spending time with @Arbel2025 😍
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It's so cool what you can do when @github Agentic Workflows (now in public preview!) and @hud_hq come together. Individual engineering velocity is no longer where the AI bottleneck is - it's in the ability to ship safely to production, bringing in real context needed by agents. Watch it come to life by my partner and CTO @maywa1ter below. Many thanks to Idan Gazit and the entire Github team for your partnership, this is exactly the kind of collaboration that pushes the industry forward! And oh boy, it is such an exciting time to be building software 🤩 Read about the collaboration in the first comment.
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Sometimes there's a man. As we scale, and more engineering teams are adopting @hud_hq to bring AI into their engineering work, we aim to bring the world's best talent into our team. We have been trying to lure Haim Yadid (@lifeyx) to Hud since we started the company. Haim is one of the world's top experts on performance optimization and scalability, particularly in Java, and we've been picking his brain since day 1. And so ... 🥁 ... @maywa1ter and I couldn't be more excited to welcome Haim as our Chief Architect! Because sometimes there's a man. I won't say a hero, 'cause what's a hero? But sometimes there's a man, and I'm talkin' about Haim here, sometimes there's a man, well, he's the man for his time and place. He fits right in there, and that's Haim.
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And now the photo 😁😁
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1/ A quarter has ended at @hud_hq, and oh boy what a quarter it was. There are so many words I can share, but I’ll let the numbers talk. 2x ARR growth QoQ 55% of the growth from existing customers 4x growth in production sessions using Hud 6x MCP calls from AI coding agents
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8/ Observability was built for humans looking at past data. Runtime intelligence was built for coding agents building the future.
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9/ So if production issues are hurting your users and your business, and pulling your engineers away from building - try Hud! Contact us or book a demo here: hud.io/book-a-demo/
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