A few months back, I shared the DTC playbook. It's Free! Hundreds of founders and operators are using it now, so I tweaked it based on their feedback. If you missed it, The DTC Playbook is a collection of learnings, frameworks and stories from my journey co-founding Quad Lock and scaling to an exit. It's not a book. It's a product. You start with a health check: it scores your brand, finds your weakest link, and points you to the sections that matter for where you are right now. 100% Free. No card. No Subscription. No Upsell. Check it out in the comments

It's back!

For those interested thedtcplaybook.com/

The Tame Path is a short story about AI optimisation and what we may lose when everything gets easier. It's speculative fiction, not a prediction. Listen or read here: robyward.com/the-tame-path/

TEST - The DTC Playbook by @robyward - bootstrapped Quad Lock to a $500M exit. 28 sections + a free self-scoring Health Check. Worth a read if you're building DTC. thedtcplaybook.com/?utm_sour…

I kept having the same conversations with founders and operators. Same frameworks. Same stories. Same mistakes. So I wrote it all down. Everything I learned building Quad Lock. 26 sections. 82,000+ words. From product-market fit through to exit. It's called The DTC Playbook. Free early access registration is open. thedtcplaybook.com

Been locked in with 🦞 Openclaw 🦞 and I’ve successfully saved $20/month on Notion. Only cost me $5k in API tokens. 😬 Hope you’ll get some value from thedtcplaybook.com/

14 questions about AI. No right answers. Your answers map to one of 13 possible futures - from abundance to existential risk. Most people are surprised by where they land. robyward.com/ai-futures What you got??

I co-founded @QuadLockCase in 2011. We bootstrapped it from a Kickstarter project to a $500M exit. I’m putting everything I learned down from product-market fit to exit. No theory. No fluff. Just what works. Register for FREE early access: thedtcplaybook.com #DTC #ecommerce #founder #startup #directtoconsumer #shopify

While trying to understand my own thinking on AI, I built a framework. Then turned it into a tool. 14 questions. Set what you believe, it maps to one of 13 possible futures. Flags contradictions. Plays out scenarios across jobs, education, investment, meaning. I land somewhere between the "Slow Burn" and "Prosperity Paradox" leaning towards the latter. I don't normally share this type of stuff, but trying something new. Where do you land? Currently, I believe AI leads to "The Prosperity Paradox". What do you believe? robyward.com/ai-futures/?b=9…

Operator by @OpenAI is wild... it also has excellent taste 😉 @QuadLockCase The use cases for this technology will be far-reaching, as much of the open and closed internet is built for humans. Operator is like instantly having an API for everything. 🤯 Test Prompt: "I want to purchase the best iPhone Motorcycle mount to suit my Triumph Bonneville T120. Research the best product from the best brand on Google and purchase the best Motorcycle mount kit for my iPhone 16 Pro. Purchase everything necessary to ensure the best experience possible"