Bringing digital data, insights, stories, and processes together for faster decision-making and great results #decisionintelligence #digitalmarketing #isd
Minneapolis, MN
Joined March 2008
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Rob Silas retweeted
In case you missed it, last Friday we introduced two new predictive metrics to App + Web properties.
1. Purchase Probability
2. Churn Probability
Learn more on our blog:
New predictive capabilities in Google Analytics bit.ly/3eoKxUj #measure
Rob Silas retweeted
“Data are just summaries of thousands of stories- tell a few of those stories to make the data meaningful. “ -Chip and Dan Heath #Storytelling #DataDriven #quote
With change happening faster than ever, are your marketing analyses effectively helping teams understand the current drivers of performance and user behaviors? Or are they just “reporting the news?” Here are 3 quick fixes you can implement today…
bit.ly/32sEyeS
An informative series with practical and usable "how-to's" on telling good data stories...
#datastorytelling
In the 4th episode of our Data Storytelling 101 series, we unveil data comics. With a fictional business scenario, this blog explains how data comics can tell insightful stories to positively impact a CEO's decision.
hubs.ly/H0sgcNy0
#comicgen #datacomics #datastorytelling
Rob Silas retweeted
Excited to announce some powerful new capabilities coming soon to Google Analytics! #Analytics #MachineLearning
blog.google/products/marketi…
Rob Silas retweeted
Look at this #Infographic: What happens in 1 minute in Internet in 2020
#DigitalTransformation #MachineLearning #BigData #ArtificialIntelligence #cybersecurity #Blockchain #DX #Analytics #Industry40 #AI #IIoT #DataScience #IoT
Rob Silas retweeted
"By following the science developed by world-renowned experts, Japan has been able to avoid the worst effects of the pandemic without mandatory lockdowns. How have we done it?"
wsj.com/articles/how-japan-b…
The concept of a “Data Strategist/Translator” isn’t new; they’ve existed for years but have been called many different things. You need the skills of both Data Strategists and Data Scientists in your org if you want to make better decisions faster.
bit.ly/38HHN3l
This is a great way to think about how your analytics team should be spending its time..."more more more" data collection and reporting leads to lots of completed to-do lists but not much action.
My latest newsletter:
"TMAI #217: Stop Collecting Data and Do This."
It a plea for you to restructure your team's funds/people/time/process to stack the deck towards driving action based on data.
It is hard, but see my recommendations.
(Subscribe? zqi.me/signuptmai)
Our dashboards should quickly guide us to insights and, if we’re lucky, help us understand if there’s a relevant data story to tell. There’s no better time than now to do a quick assessment of your digital marketing dashboards.
bit.ly/38BNJe1
#Analytics #Dashboard
I'll always remember where I was the first time I heard "Johnny rosin up your bow and play your fiddle hard..." You'll always be one of my favorites and you'll be greatly missed #CharlieDaniels #BeyondLegendary
Rob Silas retweeted
My latest newsletter shares 7 strategies to add context to reports:
TMAI #157: Well done! Compared to what?
1 Use Pre-Set Targets
2 Use Industry Benchmarks
3 Use Averages
4 Use Like-Type Time Periods
5 Use Segments
6 Use Costs
7 Use a BFF Metrics
Read: zqi.me/signuptmai
In increasingly uncertain times, use these five analyses to deliver the insights Marketers need to understand changes in customer behaviors and digital performance.
robsilasconsulting.com/post/…
#Analytics #insights #datastorytelling
Rob Silas retweeted
#MondayThoughts Knowledge interconnected: #data >> #information >> #knowledge >> #insights >> #wisdom
#worklife #motivation #FutureofWork #Leadership #WorkLifeBalance #BigData #Analytics
scienceisbeauty.tumblr.com/p…
Wait @PulledGoalie...did you really just list all the “good teams” the Wings have beaten in their 16 big wins? For one night, just once...can you please stop making excuses...#mnwild – at Champlin, MN
Hey @PulledGoalie instead of trying to explain Nino’s stupid move to me after I just watched it, why don’t you just say “that was a bad play by Nino” #mnwild #niceeffort – at Champlin, MN
My new eBook w/@MSPContent has roadmap for content measurement & insights for content planning #contentintelligence #bigdata #analytics xitter.cf/helgaradio/status/8318…
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How to Stay Relevant in a Crazy #Martech World...most important are putting in the time and using it...bit.ly/2liOvH0 #TechTuesday
Using #machinelearning with #marketingautomation to more effectively engage buyers in their journeys. #martech #TechTuesday xitter.cf/MoniOloyede/status/825…
The evolution of marketing platforms: From automation to journeys linkis.com/martechtoday.com/… #martech #digitalmarketing #soaftware