Roberto Sarjoo (@robsarj) header
Roberto Sarjoo (@robsarj) profile picture

Tweeting hospitality/restaurants, tech, parenting, marketing, sports and just stuff I find cool 💍+👶🏽x3 📍🇨🇦 via 🇬🇾

Toronto
Joined March 2009
Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)Photo by Roberto Sarjoo (@robsarj)
We reinvented the tamagotchi
this is like steve jobs unveiling the iphone
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Restaurant promotions have become too predictable. 15% off. 20% off. Free delivery. But a promotion should have a job to do. If the goal is to change customer behaviour, there are a lot more levers restaurant brands can pull. Here are 6 I’d be testing:
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5. VIP / loyalty bonus Treat your highest-value guests differently and give them a reason to deepen the relationship. 6. Referral offer Turn an existing customer into an acquisition channel. The common thread? The promotion starts with the business objective, not the discount.
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Instead of asking: “What offer should we run?” I think the better question is: “What behaviour are we trying to create?” Once that’s clear, the offer becomes much easier to design, and much easier to measure. Which of these do you think restaurant brands underuse the most?
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Whoa! It’s been a couple years huh…
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Do you remember when you joined X? I do! #MyXAnniversary
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This is the most disrespectful block in the history of basketball.
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Roberto Sarjoo retweeted
Goldeneye is a great “better to ask for forgiveness than get permission” story. Released in August 1997, the game made $250m on a $2m budget. A major reason was its insanely fun multiplayer mode…which Nintendo didn’t ask for and developers snuck into the game at the last second. Many years later, Steve Ellis — a game developer for Rare — explained what went down: ➡️ “One of the things that always strikes me as crazy in retrospect is that until something like March or April of 1997, there wasn't a multiplayer mode at all. It hadn't even been started. It really was put in at the last minute – something you wouldn't dream of doing these days – and it was done without the knowledge or permission of the management at Rare and Nintendo. The first they knew about it was when we showed it to them working. However – since the game was already late by that time, if we hadn't done it that way, it probably never would have happened.” ⬅️ Rare had a team of only 10 core developers and it took 2.75 years to make the game, which actually came out 18 months after “Goldeneye” the film. Nintendo briefly cancelled the game but then pushed to release it (and expectations were low). Goldeneye was an instant hit with innovative stealth play, remote-control bombs and sniper rifles. Gaming mags (IGN, GamePro) have called it N64’s best multiplayer game, which is wild when you consider the platform also had Mario Kart and Super Smash Bros. Goldeneye became N64’s 3rd best-selling title ever (also impressive because 7 of the top 9 are all original Nintendo IP). 1. Super Mario 64 (12m units) 2. Mario Kart 64 (10m) 🚨3. Goldeneye (9m) 4. Legend of Zelda: Ocarina of Time (8m) 5. Super Smash Bros (6m) 6. Pokémon Stadium (5m) 7. Donkey Kong 64 (5m) 8. Diddy Kong Racing (5m) 9. Starfox 64 (4m) Most importantly: without the unapproved last-second addition of multi-player, I couldn’t have spent 100s of hours being OddJob and smoking my unsuspecting friends with proximity mines.
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I will never get a parking ticket again.
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Lillard goes Milwaukee as part of a 3-team deal with Jrue Holiday, Deandre Ayton, Toumani Camara, a 2029 unprotected MIL 1st, and unprotected MIL swap rights in 2028 and 2030 to Blazers. Phoenix lands Jusuf Nurkic, Grayson Allen, Nassir Little and Keon Johnson.
BREAKING: The Portland Trail Blazers are trading guard Damian Lillard to the Milwaukee Bucks, sources tell ESPN.
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BREAKING: The Portland Trail Blazers are trading guard Damian Lillard to the Milwaukee Bucks, sources tell ESPN.
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Wow! 🤯🤯🤯 #AI
Testing out @HeyGen_Official translation on French and German. I don’t speak either language so let me know if it sounds natural if you do. I hope if you pay you can turn off the color correction. It didn’t work on my phone so I had to upload on my pc. app.heygen.com/guest/templat…
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Roberto Sarjoo retweeted
4️⃣9️⃣3️⃣ feet for No. 30! Shohei Ohtani is UNREAL!
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Free agent G Fred VanVleet has agreed on a three-year, $130 million contract with the Houston Rockets, @KlutchSports CEO Rich Paul and agent Erika Ruiz tell ESPN. Rockets land ex-Raptors All-Star in his prime at 29 years old.
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The streets of Toronto will never be the same! 🤯🏆 On this day (June 17, 2019) the @Raptors had their NBA Championship parade!
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Lewis' post practice interview. #MonacoGP 🇲🇨
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Cardinals release WR DeAndre Hopkins.
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