@robpetersen

President, BarnRaisers, brand builder, digital and social media marketer, MBA faculty at Rutgers Business School, runner. biker and rock wall builder

 New Canaan CT
barnraisersllc.com/
Joined March 2009
  • Tweets8.8K
  • Following3.5K
  • Followers3.6K
580Media
Measuring AI ROI. 5 steps prove value instead of hype. tinyurl.com/48mphdmf #AIROI #ROIAI #ROI
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10 ROI of AI case studies show real-world results. tinyurl.com/43wpyjab
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68% of companies intend to use AI this year; most will not see a return on investment (ROI). Here's what the studies show and the successful steps to ROAI. #ROI #ROAI barnraisersllc.com/2025/04/2…

ROI of AI. 6 steps to a successful ROAI - BarnRaisers, LLC

ROAI is the Return on Artificial Intelligence. It's the ROI of AI (Artificial Intelligence). Here's what studies show and steps to a successful ROAI.

barnraisersllc.com
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The promise is to solve every marketer’s most crucial question: What’s working and not? It is the right question but the wrong answer. shorturl.at/sH7ob #marketingattribution #marketingattributionmodels
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Here's why you only go into AI with a plan to know the ROI. shorturl.at/VBNu3 #AI #ROI
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80/20 Principle. 31 examples. 5 key takeaways for business and life #marketing #strategy rb.gy/fkvkcu
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Is AI a game changer? How will you know without a plan to measure it? 3 important ways to measure ROI of AI rb.gy/6xwij #ai #roi
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CMOs are at a crossroads is our conclusion based on a round up of this year's CMO surveys. See if you agree #cmo #cmos #cmoinsights lnkd.in/ePpqWwTP

LinkedIn

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What metrics is your business measuring to help achieve your goals? #digialanalytics #kpis #roi bit.ly/3Mi347Z

21 vanity vs actionable metrics every marketer needs to know - BarnRaisers, LLC

What are examples? Here are 21 vanity vs actionable metrics every marketer needs to know. And a brief definition of each.

barnraisersllc.com
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For the past 12 years, I've trekked down to the Rutgers Business School to teach once a month or so. Long commute, It never stops being fun and gratifying #RBSEE lnkd.in/eMUhXHqv
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20 good, bad and ugly facts about ChatGPT. bit.ly/3JjU7cD #chatgpt #chatbots #ai
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7 reasons resolve why half your ad spend is wasted bit.ly/3YZwnRW #digitaladvertising #advertising #mediabuying

7 steps solve and resolve why half your ad spend is wasted - BarnRaisers, LLC

Why half your ad spend is wasted? Because most advertising measurements show if your ad was seen, not if it delivered real business results.

barnraisersllc.com
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10 best customer loyalty metrics and how experts measure them bit.ly/3J95ZQn #customerloyalty #customerengagement #kpi
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39 top digital marketing facts in 2022. 6 key takeaways for 2023 bit.ly/3FNmiir #DigitalMarketingServices #digitalstrategy #DigitalTransformation
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30 surprising facts about video content. 5 key takeaways. bit.ly/3SkPVfX #videocontent #videomarketing
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30 customer loyalty facts in 2022 and 5 key takeaways bit.ly/3R1XFCC #customerloyalty #customerlove
8 distinguished data science case studies bit.ly/3cQWY0h #DataScience #casestudy
9 conversational marketing case studies speak results bit.ly/3NqDCMU #conversationalmarketing #casestudies
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The time has never been better to be an ecommerce marketer. If your one, or thinking of becoming one, here are 8 essential ecommerce trend you need to know bit.ly/38QxQoH #ecommerce #ecommercebusiness
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7 ways ROI and ROAS are different. And when to use which. bit.ly/3KAKW6N #ROI #ROAS
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