Building @with_second — an AI ops team for scaling brands. 5x founder. YC + TechStars alum. Kauai-based. Coffee obsessed. Dad.

Kauai
Joined March 2008
Every founder hits the same wall. You start a company to build and lead. You end up becoming "human middleware"—manually routing POs and copy-pasting data between silos. The business starts running on you, rather than because of you.
2
1
1
4
294
You stay focused on building. We handle the noise. We’re looking for a handful of wholesale, CPG, or e-commerce brands to work with closely as we launch.
2
2
68
Ready to stop being the middleware and start leading again? DMs are open. Let’s chat.
1
62
Rob LaFave retweeted
Today's a big day for Sudowrite. We're launching Story Engine, an AI tool for writing long-form stories. Our awesome team worked with hundreds of novelists for months to build the ideal interface for writers and machines to collaborate on a narrative.
1,938
149
4,388
899
8,713,974
Happy Mother's Day to the mama who knows how to balance strength and nurturing, and leads Ava by example to truly believe that she can make her dreams a reality through hard work and perseverance. @emilyolson… instagram.com/p/BxX1i6AJuk3/… – at Hawaii, USA
5
1
This year on my birthday, I'm visiting my Mom and celebrating her loving sacrifice to welcome me into this world all those years ago. Here's to our Moms. instagram.com/p/BsxzagGghAl/…
3
After 16 years and 2 businesses together, it was hard to imagine feeling any closer to @emilyolson, but today marks the first year of parenthood for us. Every single day of the last year,… instagram.com/p/Bqec9jWB93C/… – at Hawaii, USA
5
Imagine how much more advanced society would be today if women, who comprise half the world’s brain power, were socially & intellectually enfranchised from the beginning of civilization.
3,092
54,255
3,810
206,286
🌈🤙🏞️ @ Hanalei, Hawaii instagram.com/p/BoKR5WCABwZ/… – at Hanalei, HI
1
Rob LaFave retweeted
1/ There's a concept known as financial compounding, but most people don't know about intellectual compounding. Buffett and Munger employed this to great effect and to accumulate mental models such that they can make large decisions quickly. Intuition is simply reading a lot.
205
3,657
895
10,534
Two weeks ago, Emily and I welcomed a happy and healthy little girl, Ava LaFaveson, into this… instagram.com/p/BcVqspCHqnG/ – at Princeville, HI
5
Rob LaFave retweeted
Something I taught my kids last night: Everyone has something they're unusually good at. When you meet someone try to figure out what it is.
34
826
65
2,520
Verifying myself: I am roblafave on Keybase.io. aBzVesnxpzPTEe1gPxVOYbFCKhMK9Kyps6VH / keybase.io/roblafave/sigs/aB…
1
Rob LaFave retweeted
1/ Why does the ICO opportunity exist at all?
37
463
226
1,365
"People must learn to hate, and if they can learn to hate, they can be taught to love..."
16,630
340,410
8,097
1,123,521