
Building @with_second — an AI ops team for scaling brands. 5x founder. YC + TechStars alum. Kauai-based. Coffee obsessed. Dad.
Kauai
Joined March 2008
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Every founder hits the same wall. You start a company to build and lead. You end up becoming "human middleware"—manually routing POs and copy-pasting data between silos. The business starts running on you, rather than because of you.
You stay focused on building. We handle the noise. We’re looking for a handful of wholesale, CPG, or e-commerce brands to work with closely as we launch.
Rob LaFave retweeted
Today's a big day for Sudowrite. We're launching Story Engine, an AI tool for writing long-form stories.
Our awesome team worked with hundreds of novelists for months to build the ideal interface for writers and machines to collaborate on a narrative.
Happy Mother's Day to the mama who knows how to balance strength and nurturing, and leads Ava by example to truly believe that she can make her dreams a reality through hard work and perseverance. @emilyolson… instagram.com/p/BxX1i6AJuk3/… – at Hawaii, USA
This year on my birthday, I'm visiting my Mom and celebrating her loving sacrifice to welcome me into this world all those years ago. Here's to our Moms. instagram.com/p/BsxzagGghAl/…
After 16 years and 2 businesses together, it was hard to imagine feeling any closer to @emilyolson, but today marks the first year of parenthood for us. Every single day of the last year,… instagram.com/p/Bqec9jWB93C/… – at Hawaii, USA
Rob LaFave retweeted
Imagine how much more advanced society would be today if women, who comprise half the world’s brain power, were socially & intellectually enfranchised from the beginning of civilization.
🌈🤙🏞️ @ Hanalei, Hawaii instagram.com/p/BoKR5WCABwZ/… – at Hanalei, HI
Rob LaFave retweeted
1/ There's a concept known as financial compounding, but most people don't know about intellectual compounding. Buffett and Munger employed this to great effect and to accumulate mental models such that they can make large decisions quickly. Intuition is simply reading a lot.
Two weeks ago, Emily and I welcomed a happy and healthy little girl, Ava LaFaveson, into this… instagram.com/p/BcVqspCHqnG/ – at Princeville, HI
Rob LaFave retweeted
Something I taught my kids last night: Everyone has something they're unusually good at. When you meet someone try to figure out what it is.
Verifying myself: I am roblafave on Keybase.io. aBzVesnxpzPTEe1gPxVOYbFCKhMK9Kyps6VH / keybase.io/roblafave/sigs/aB…
Rob LaFave retweeted
"People must learn to hate, and if they can learn to hate, they can be taught to love..."
Props to @kmlake for demonstrating how to build a solid biz w/o crazy financings and sky-high valuations. #BUILTBYGIRLS xitter.cf/smlyne/status/89311229…
Quick: name a company that raised only $42M, booked $730m revenue last year and is profitable #BUILTBYGIRLS fastcompany.com/40447766/her…






