Salience is now live: connect your website for free and start measuring first-party data that most teams never see, let alone act on. Your server and CDN logs show what is actually reaching your site, what gets requested, how often crawlers return, what your infrastructure serves them and where things go wrong. Built alongside my co-founders @ndredding and @channel5 , Salience is designed to make that raw log data genuinely useful and actionable in real time. That includes seeing how search engines and AI crawlers such as ChatGPT and Claude interact with your site: which pages they visit, how frequently they return, what they request and whether they encounter errors. We originally built it off the back of problems we were solving for clients, particularly around crawling, indexing, and AI visibility across products, collections and editorial content, and large marketplace listing websites while giving teams access to a layer of insight they’d rarely had before. It’s designed for a broad range of sites, from Shopify and BigCommerce stores through to publishers, marketplaces and larger businesses running custom technology stacks. It’s also useful beyond #SEO and search, with insights for development, content and security teams, whether you’re in-house, an agency or a consultant. We’ve already had some great feedback from beta users, so thank you to everyone who has tested it so far. We’d love more of it: what’s useful, what’s missing and what could be better. There’s a working demo to explore, or you can connect a production site for free and see what your own data tells you. Please share it with anyone on your team who might find it useful. Visit: salience.com for more detail.

Come join 11 smiley faces and me. The brilliant @aleyda and SEO Collective are organising a free SEO meetup in Melbourne. @audits are happy to be sponsoring an event that provides so much value to the SEO community.