I would've spent $25k for this lifestyle shoot a year ago. Now, I made this in 20 minutes with NanoBanana for free.

this is obviously simple but PLEASE run amazon, tiktok shop, and dtc TOGETHER as SOON as you can... don't listen to mfs telling you to focus on 1 channel the amazon organic ranking + GMV snowball will probably yield you DOUBLE the LTV compared to pure DTC i can't believe I didn't invest in going omnichannel earlier literally the easiest way to print money

Mucho will scale to 8 figures over the next year. Creative strategy has been central to that growth from day one. We’re actively hiring 1 more Creative Strategist to help us push into our next phase of growth. As a Creative Strategist here, you’ll be given a well-oiled creative machine to drive your most ambitious and creative work. Everything from research to analytics to copy will be mapped and systematized for you so that you can chase unicorn ads that drive outlier performance. We back that with unlimited PTO, remote work, strong uncapped performance bonuses, and $100K–$130K OTE. If you're interested, please send your resume to [email protected]

I built a 7 figure ecom brand at 24... and most of the day it's just me, sitting by myself in my room. I feel like in ecom, it's one of the few business that you feel so disconnected from the physical side of your business. It's all just numbers on the screen. Recently, I walked through our warehouse and it hit me: There are hundreds of people I've never met—farmers growing the ingredients, truck drivers hauling pallets across the country, warehouse workers picking and packing orders—all because of an idea I had. Hell, all my net worth is stuck in a few pallets of industrial food ingredients. That's a pretty surreal thing to think about.

LA is peak

POV: you bootstrap a CPG brand: > Coman goes bankrupt > 3PL steals inventory > Food scientist holds formula hostage > Get sued. 3 times. > 3 hires quit > 4 hires get laid off > 20 No’s from investors > Tiktok shop gets banned > Ad account gets banned > Amazon gets restricted > All time high materials prices > Tariffs cook margin > 4 pallets of inventory disappear > Container gets stuck at port for 3 months > $14k packaging misprint error > Only coman that will take u says $400k MOQ everything that can go wrong WILL go wrong… keep it pushin 🙏

I had one rule and I broke it. It was the best decision I've ever made. Obsessive focus. Every founder knows that most of the time, it's better to say no than yes. So I stayed DTC. I didn't want to overcomplicate things by adding another channel too early. For the most part, I still believe that's true. Amazon is the exception. Almost all of your top-of-funnel marketing eventually flows into Amazon. If you aren't there, you lose the sale.  For us, Amazon added roughly 20% incremental revenue on top of our DTC business. And we spend $0 on Amazon PPC. It's essentially free money. The bigger lesson is this: Focus is still the default. But every now and then, you'll find an opportunity that's incredibly asymmetric—very little additional effort for a disproportionately large return. Those are the opportunities worth breaking your own rules for.

there’s something so intoxicating abt hiring and building an org feels like ur a military director appointing ur generals

it’s always the people who only run organic with the craziest egos too “I would never run ads” = “I don’t want to make more money”

We're going bankrupt. That was my reality a year ago. Most founders only share the wins. So here's one of the lowest points I've had building Mucho. Right when we thought the business was about to take off... Our manufacturer went bankrupt. Our 3PL became non-operational. And I got hit with three lawsuits back-to-back. Overnight, we had nothing to sell. I honestly started looking for jobs. I thought it was over. Looking back a year later, I'm actually grateful it happened. A few lessons: • Supply chain redundancy isn't a nice-to-have. It's mandatory. • Downtime gave us the chance to obsess over unit economics instead of just chasing growth. • One bad quarter doesn't define your company. Today we've bounced back into seven figures. At the time, it felt like the end. In hindsight, it was probably the most best thing that could've happened for the business.

Some more statics... all AI btw 🔥

what it takes to run a high-volume static machine

Some shit I automated with Claude code (that took less than an hour each): > Inventory Planning > Financial Forecasting & Budgeting > Demand & Supply Planning > MRP Schedules > Creative Insights Reporting > Media Buying Pacing > P&L Pacing > Recruiting Pipeline Reporting > Cashflow Forecasting > Retention Reporting > Creator Approvals > Sell-through Pacing Claude is literally a superpower. Holy shit.

ai doomer normies are so annoying they’re not even focused on the right thing like no becky, my chatgpt message is NOT going to destroy our water supply stfu

3 years ago, I remember sleeping on an air mattress and sharing a room with my co-founder with literally $200 in my bank account I would literally get a sale like once per week Every time I heard the Shopify cha-ching... I'd literally sprint up the stairs to see who placed the order. At the time, every sale felt unreal. I knew every customer's name. One day, I walked to USPS to ship one of our very first orders. Standing at the counter, I remember thinking how expensive it was to ship. Walking back I had this sinking feeling. "What am I doing?" I didn't know the first thing about running a brand. Hell, I never even had a real job. But for some reason I knew it would all work out. Maybe not now, but at least in 5 years. Fast forward to now. It's impossible to keep up with every single customer. I own a mortgage worth of sunflower butter just sitting in a warehouse. And a whole team relies on me for their paycheck. Crazy. I think back to that moment. The funny thing is... The problems never go away. They just get bigger. Instead of stressing over one expensive shipment, you're stressing over six-figure purchase orders. The stakes get higher. Every founder you admire was once the person sleeping on an air mattress, celebrating a single Shopify notification. The only difference is they kept going.

unhinged messaging works every time

type shit

finally created 1000 ads... ready to push out the next 10,000 gas pedal

agency mfs love saying net new