@ritaferro

Mom and Wife, Latina, Lover of all things Disney, President of Disney Advertising

 New York, USA
Joined March 2009
  • Tweets1.2K
  • Following224
  • Followers301
140Media
xitter.cf/thisweekabc/status/136…
This Week
@ThisWeekABC21 Feb 2021
"The dream is still in the process of becoming a reality. It's not there yet, but we're on our way." Today, Rep. John Lewis would have been 81. @byronpitts takes a look back at the life and legacy of the civil rights icon. abcn.ws/3but4un
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instagram.com/p/DM_iBJquYiM/…

ESPN PR (@espnpr) • Instagram photo

instagram.com
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Disney to donate $15 million to Southern California wildfire recovery efforts abc7.com/post/disney-donate-…

Disney to donate $15M to Southern California wildfire recovery efforts

The Walt Disney Company has pledged $15 million to help wildfire firefight and recovery efforts across Southern California.

abc7.com
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Thrilled to have @Prudential back on the field as the presenting sponsor of the historic Rose Bowl Game through the 2025-26 college football season!🌹x🏈 Read more on how they plan to bring fans closer to one of college football’s most iconic events. bit.ly/3EhNk0X
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Had a great time with @asadayaz sharing perspective on our Disney business
Disney Advertising@disneyadsales25 Jul 2023
As a presenting sponsor for this year's MMA CMO & CEO Summit, we brought together two of the industry's strategic leaders, Disney's @ritaferro and Asad Ayaz, to discuss the company's 100-year legacy - and how we ultimately connect fans and brands around the world. #ShapeTheFuture
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"A third of all linear broadcasts for women's sports have been on the ESPN platform." 📺 ESPN is leading the way in exposure for women's collegiate sports. #4se | @4se_events
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“For Rita to ascend to her level in the boys club of Hollywood and advertising that is something to celebrate, not only for women but especially for women of diversity.”- @KellyRipa presenting the #Matrix Award to her friend @ritaferro
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“Self confidence can be nurtured and it needs to be a part of leadership. I want women coming up to have it easier than we did.”- @ritaferro
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We’re still reeling from an amazing night at the #MatrixAwards! Thanks to all who attended! To view more photos from this year's Matrix visit our website!📷: mpriestphotography.com/
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Congratulations Eric
Variety
@Variety1 Sep 2022
FX Entertainment president Eric Schrier has been promoted to the newly created role of president of Disney Television Studios and Business Operations for Disney General Entertainment. bit.ly/3q57Jzq

FX Entertainment Head Eric Schrier Named President of Disney TV Studios & Business Operations,...

FX Entertainment president Eric Schrier has been promoted to the newly created role of president of Disney Television Studios and Business Operations for Disney General Entertainment.

variety.com
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Disney surpasses Netflix in global paid streaming subscribers axios.com/2022/08/10/disney-…

Disney surpasses Netflix in global paid streaming subscribers

Disney now has more than 221 million total subscriptions across all of its subscription streaming offerings globally.

axios.com
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Disney Just Passed Netflix In Total Streaming Subscribers – Deadline deadline.com/2022/08/disney-…

Disney’s Streaming Services Passed Netflix In Total Subscriptions – Update

Netflix reported 220.67 million total global subs, after losing almost 1 million for the three months. Disney is at 221.1M.

deadline.com
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Proud of the partnership with TTD and how we can deliver for our partners. axios.com/2022/07/12/disney-…

Exclusive: Disney inks major advertising deal with The Trade Desk

The deal points to a new era of automated, targeted ads that don't rely on third-party tracking.

axios.com
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Thank you for the partnership Sara!
Sara Fischer
@sarafischer12 Jul 2022
NEW: @Disney has inked a major advertising deal with The Trade Desk — Comes as @netflix readies its streaming ads push — Details on @axios below axios.com/2022/07/12/disney-…

Exclusive: Disney inks major advertising deal with The Trade Desk

The deal points to a new era of automated, targeted ads that don't rely on third-party tracking.

axios.com
Rita Ferro retweeted
Aaron LaBerge
@aaron28 Jun 2022
Kareem has a leadership tenant of not putting talented people in a box, and this story, by @brooksbarnesNYT, explains why. A great read with the best headline of any business profile I’ve ever read. nytimes.com/2022/06/27/busin… – at Connecticut, USA

The Former Electrical Engineer Leading Disney’s Streaming Strategy (Published 2022)

Kareem Daniel has become one of the entertainment industry’s most powerful executives, exposing him to Hollywood’s slings and arrows.

nytimes.com
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If you’re at #CannesLions2022, don't miss this important discussion at the Palais Tuesday with Disney Advertising’s @RitaFerro and an all-star group of leaders on why embodying the mindset of ‘Question Everything,’ leads to the best creative breakthroughs. bit.ly/3yauDdD
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Rita Ferro retweeted
AEF@AEFNYC25 May 2022
Professors: The 2022 Virtual VPP is 2 weeks away and could be our most engaging program yet! Register now for the immersive virtual sessions and hear from top industry leaders like Rita Ferro of Disney discuss the ongoing quest for diversity. Learn more: aef.com/vpp-fact-sheet/
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We’re proud to have the Commissioners of the Big Ten, MLB, NBA, NHL, and WNBA join us for candid conversations on the state of sports and their outlook on the future. #DisneyUnrivaled disneyadsales.com/
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“We don't just 'test and learn', We're testing and delivering” - Lisa Valentino, EVP, Client Solutions & Addressable Enablement Yesterday’s second annual Technology & Data showcase further demonstrated our UNRIVALED solutions #DisneyUnrivaled

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“By leveraging automation, our goal is to create and unlock new value for advertisers by way of unprecedented access, convenience and visibility.” - @SlyPhifer VP, Self Service Platform Sales Read more about Disney's Self-Service solution:

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