Product engineer for tech brands | writing at Ctrl Shift View

Manhattan
Joined October 2023
This quote is amusing after coming off from a town hall in my present company saying to “power every transaction and interaction with AI”. Someone asked about token expenditure and was told to not be worrisome.
NEW: Amazon has reportedly scrapped its internal AI leaderboard as costs soared, with a senior executive telling staff: “don’t use AI just for the sake of using AI.”
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Management is all about “strong decision makers” until someone changes the UI button color from Regal Blue to magenta pink. Suddenly it’s all about “realignment”.
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A company’s beliefs affect you whether you notice them or not. Working somewhere more indifferent to a client’s success will weigh on your morale than one who mindfully questions their own standing. Non-tech teams shipping financial institutional code with questionable oversight
This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15+ direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian
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I’ve been thinking about those who are overleveraged on cheap money. Those who thought the party would never end. Or maybe never gave it a thought in the first place? The homes, cars, remote lives 2 hours away from any real opportunity center. Spread this behavior across the country and my first reaction is the inability to pay off debts, starting with mortgages.
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Graeber's book BS Jobs provided an upshot on how fake jobs are terrible for your wellbeing. People developed depression, substance abuse, and imposter syndrome from their meaninglessness. He then gave examples of people who were happier with a harder, less compensated, yet more meaningful job. – An ex-corporate lawyer who became a dog walker. – A lobbyist who left to work as a fisherman. – An office worker who moved into construction and enjoyed the tangible results. It’s always interesting to see the sentiment leak into public discourse.
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Yes, it's more prominent in corporate America. The affected tend to come from a degree too saturated or not as valuable as once was. But the skilled trades is a different story. In particular those people willing to take over a retiring baby boomer's business.
Wait is this a huge widespread problem in America right now? New grads stuck and can’t find jobs?
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Private equity firms are accidentally the best marketing team local home service companies never hired. Buy out the competition. Cut quality to boost margins. Watch customers flee to local alternatives. Sometimes the best business strategy is just being there when your PE-backed competitors disappoint their customers. Long term success be damned.
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This edition of pragmatic engineer lines up with the outreach I've been getting. Request to interview. Send a request to complete a related set of challenges online (AI often fine). Then an in-person interview where the final round is meeting higher ups in the org.
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Get me to God's country
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AI has drowned out so much of genuine outreach. The reponses I used to once get is almost all burned. The mass tools may be helpful but being on the receiving end is less so. And so filtering out any unknown outreach is now practice. What remains is to be known, liked through your content and how online searchable you are. A model where differentiated outputs will set you apart.
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Technical knowledge is a means to an end.
Reject MCP, embrace SLOP. Simple Language Open Protocol
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Good copy is always in high demand. It manifests itself in: - information dense youtube videos - elaborate story-rich tv series - engaging newsletter drops And in stories to tell on internet forums
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This type of framing results in churn due to low resolution problem solving. Solving an even 10:10 dollar solution to problem isn't irresistible. But doing so for $100 and beyond is. You will need to solve a problem which never gets resolved. People churn and likely forget about your brand once solved. What you do instead is place a new quality standard to address said problem. Here's an example: I worked for an insurer tech brand which ultimately was a j-curve. Each customer came from a larger pool of leads by partner b2b. The average conversion rate across all industries is 2.9%. This implies that for every 100 leads, approximately 2.9 become customers, which is closer to a 34-to-1 ratio of leads to customers. To go with the referenced screenshot: 1,000 customers × 34 leads per customer = 34,000 leads. Most indie brands hope to achieve said traffic. But the problem isn't only traffic but in the terminology. Did you spot it? Think for a moment, don't look down yet. It's having customers versus clients. The followng startup I worked made it a statement, for all intents and purposes, to digitize your filing cabinet. In particular for our aging population. Sporadic documentation filing never gets solved. Sharing documents with loved ones, neither does. People continually acquire important papers throughout life. And so the new high standard became a place to set content into a familial unified source of truth. The other had none – it was one and done. See the difference?
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Anyone building a product should frame their ideas with the questions like Marie did here. Asking a set of questions and contrasting them immediately with an ideal experience. There's a world of messy, frustrations people deal with because other's have yet to approach them.
We did it 🥹 $2M ARR. Bootstrapped, with a full-time team of 5. It all started in 2020 when we asked ourselves: ❌ Why are forms so boring? ❌ Why are they so expensive? ❌ Why do they always look… bad? What if: ✅ Forms were actually fun to create? ✅ Forms had no volume-based pricing—unlimited submissions for free? ✅ We could build an independent company—no VC money, on our own terms? Fast forward to today, and I couldn’t be prouder to hit this milestone with @TallyForms. Our blog has almost become a personal diary, where we’re documenting every step of the way—and you can find the latest update here: blog.tally.so/we-crossed-2m-…
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Grok 3 is out, here's a prompt to open your 3rd eye: "given what you know about me, what am I not considering , what questions have I not asked, and what perspectives have I not realized I should address?" I suspect this works if you've been here for a while.
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My own alerts, like little whispers in the dark, have suddenly filled with news of companies funding for both early stage and the seedlings. And it seems folks have taken a keen eye to my profile on the other platform which shall not be named. Those who seek work may finally their break in a new crowded theater of opportunity.
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Safe to say I won’t be seeing her again for a second round but at least she knows why Array === [] doesn’t work, and should use the TC39 committee’s Array.isArray([]) to verify any superstitions but alas.
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The latest Science Says edition delves into creativity’s true impact on products. The findings show everyday people favoring creative content. And experts lean toward inventive packaging while being less favored by others. This mirrors the growing trends on X and YouTube, where we crave human perspectives even if the interface remains a mirage. We seek insights and not the polish of hyper-editing.
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Scraping data really is 30% coding, 70% reverse engineering where 1% of it is patience. I can't stress enough the importance of the final 1 percent.
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Every time my life makes a significant shift, it comes from doing about 3 hours of intense focus a week on something important
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