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Fashionbiz | MLB’s Flagship Store Strategy Pays Off: Monthly Sales at Seongsu Store Surge 2.5-Fold Article mentioned that Ambassador campaigns featuring aespa’s #KARINA, whose appearances generate considerable buzz, draw customers into the store. Once there, shoppers experience the space and products and receive attentive in-store service, helping convert visits into purchases. In September 2025, MLB created a dedicated “Karina Zone” showcasing products worn by its global ambassador during her visit to the store. The space made it easy for customers to find and purchase the items she had worn, and the results were outstanding. The varsity jacket and signature baseball cap worn by Karina sold out, while the Karina Edition cap quickly sold out each time it was restocked. Some products were even traded on the resale platform KREAM for up to three times their original retail price. 🔗fashionbiz.co.kr/article/230…