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You only maximize shareholder value by maximizing customer value
How to build customer value:
1. Develop robust customer-value management processes and tools.
2. Combine design thinking with loyalty-earning technologies.
3. Organize around customer needs.
4. Make loyalty among all stakeholders a priority.
s.hbr.org/35oEefQ
Hear the story of T-Mobile's risky and successful turnaround as told by @JonFreier, who humbly minimizes his own important role
Rewards = Loyalty?
While rewards schemes offer transactional incentives for repeat business (and there’s merit in rewarding loyal customers), it’s crucial we define terms accurately. Labeling rewards as loyalty risks muddling the genuine essence of trust-based loyalty.
Seriously? Does it have an ejector mechanism or something?
#irritants #cxfail #airlines #youvegottobekiddingme
Such humility and honesty from @AndHeckmann. He's a #cx and #CustomerSupport innovator who is driving significant change. You'll love this conversation
Had the honor of being invited to @BainAlerts
"The Net Promoter System Podcast". Pure pleasure talking to @rgmarkey - #1 expert NPS / CX / customer loyalty. Go check out this episode - and his previous ones. ENJOY!
netpromotersystem.com/insigh…
You know something nice about ChatGPT? You can ask for advice on insanely silly things and get a response without judgment. The machine doesn't care.
(Of course, the advice isn’t always all that great. But, hey, can’t have everything!)
YES!
Replying to @trengriffin
"CLV equals the present value of the cash flows that a customer generates while they are engaged with the firm minus the cost to acquire the customer. The present value of cash flows, in turn, is a function of sales, costs, and customer longevity." morganstanley.com/im/publica…
Frequent flyer rant: Do airlines really not know when planes are going to arrive at gates? I mean, how can it be that there's so rarely an agent available to connect the jetway? After I've flown for 11.5 hours, how do you think it feels to wait another 45 minutes to deplane?
Next week!!
In advance of CX Day 2022, please join @rgmarkey and me as NPSx℠ hosts a special live recording of the Net Promoter System Podcast on September 30th (11am-12pm ET; 8-9am PT).
During the podcast recording, Rob and I will reflect…lnkd.in/eieq_Za3 lnkd.in/eKvN5zKQ







