@reu

Digital, Comms, Strategy @RidgewayStrat Former Special Adviser & Head of Digital @10DowningStreet, @FCDOGovUK. Previously Crosby Textor Group, @CTGroup

 London
reubensolomon.com/
Joined March 2009
  • Tweets151
  • Following7.4K
  • Followers2.5K
6Media
🌍 Ridgeway Strategy has launched in the Middle East, leading a team of international and local digital experts to turbocharge our digital campaigns in the region. @RidgewayStrat
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Credit to No. 10 for launching a very effective operation to save the BBC and get it out of the headlines. Selfless (though self-defeating) behaviour. The prime minister as the ultimate 'dead cat'
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Disinformation fuels misunderstanding, disrupts peace efforts, and warps perceptions of global events. Britain must stand up and lead the fight against this global threat. The time for action is now. My piece in @PoliticsHome @TheHouseMag👇 politicshome.com/thehouse/ar…

The rise of disinformation is a challenge and an opportunity for UK foreign policy

The global digital landscape offers unprecedented opportunities for connectivity and information exchange.

politicshome.com
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The rise of disinformation is a challenge and an opportunity for UK foreign policy ✍️ @reu politicshome.com/thehouse/ar…

The rise of disinformation is a challenge and an opportunity for UK foreign policy

The global digital landscape offers unprecedented opportunities for connectivity and information exchange.

politicshome.com
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Proud of all the excellent work our Ridgeway Strategy team have delivered.
Ridgeway Strategy@RidgewayStrat23 Dec 2024
Digital campaigns with global impact. See you in 2025! 🙌
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Digital campaigns with global impact. See you in 2025! 🙌
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🌍 @COP28_UAE set an historic benchmark for climate progress with the UAE Consensus. 🌱 Today that journey continues with @COP29_AZ taking on the mantle. Wishing the team in Baku every success as they continue to drive climate action. #COP28 #COP29 #UAEConsensus
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Packed @ConsrvTogethr launch event at @Conservatives Party Conference, led by @GrantShapps and @RossKempsell 🗳️💬 What went wrong at the General Election? conservativestogether.org/su… #CPC24 #CTog
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💬 The fastest-growing social platform in the UK has significant influence among young voters, making it a vital tool in modern digital campaigning.
Ridgeway Strategy@RidgewayStrat13 Jun 2024
💭 The TikTok election: has the platform really revolutionised political campaigning? 👉 Our take by @reu via @prweekuknews: prweek.com/article/1876364/t…
Ridgeway Strategy's Reuben Solomon on TikTok during the 2024 UK General Election Campaign

ALT Ridgeway Strategy's Reuben Solomon on TikTok during the 2024 UK General Election Campaign

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💬 As the community grows, its influence on political campaigning will continue to evolve, shaping the strategies of our political parties, the personalities of our politicians and the engagement of voters in new and unprecedented ways. prweek.com/article/1876364/t…

The TikTok election: has the platform really revolutionised political campaigning?

The use of social media in political campaigning is hardly new, but this is the first UK general election in which TikTok has played a significant role. Could the platform’s impact be decisive when...

prweek.co.uk
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Reuben Solomon retweeted
Anna Moloney@annamolo_6 Jun 2024
Political parties are embracing the 'uglification' of social media to ensure they get shares, if not endorsements. But is all press really good press, or will trying to 'get down with the kids' backfire? Me in @CityAM on whether memes can move the polls cityam.com/the-tiktok-electi…

The Tiktok election: Can memes really move the polls?

Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?

cityam.com
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Reuben Solomon retweeted
City A.M.
@CityAM6 Jun 2024
Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election? @annamolo_ investigates cityam.com/the-tiktok-electi…

The Tiktok election: Can memes really move the polls?

Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?

cityam.com
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🤳 Our view on the #TikTokElection The tactic: Spread the message, no matter the means. The reward: Engage a cohort of younger voters, often elusive to political campaigns. @CityAM cityam.com/the-tiktok-electi…

The Tiktok election: Can memes really move the polls?

Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?

cityam.com
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🔥 Read more about our Middle East expansion: ridgewaystrategy.com/news/re…

Ridgeway Strategy Goes Global With Middle East Launch

Ridgeway Strategy has announced the opening of Ridgeway Middle East, in Abu Dhabi, UAE. This strategic expansion, positions the firm at the forefront of the technological revolution in the Gulf...

ridgewaystrategy.com
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Just a year ago, @RidgewayStrat got to work, delivering expert digital campaigns and counsel across multiple election campaigns and global events, including running the digital operation for @COP28_UAE. Now we’re launching Ridgeway Middle East, with a hub in Abu Dhabi, UAE. Our team has witnessed first-hand the ambition of Gulf countries and the rapid pace of digital transformation here. There’s nothing like it anywhere else in the world, and we are thrilled to be a part of this unique digital landscape, bringing top-tier talent to help drive development in the Middle East. Read more in @prweekuknews 👇 prweek.com/article/1872308/r…
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Read more in @prweekuknews 👇 prweek.com/article/1872308/r…

Ridgeway Strategy launches Middle East office

London-based Ridgeway Strategy has gone global, opening a branch in Abu Dhabi that is focused on digital projects using AI technologies.

prweek.co.uk
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198 Parties. 1 UAE Consensus. theuaeconsensus.com
COP28 UAE@COP28_UAE22 Mar 2024
100 days ago, the UAE Consensus was born. COP28 brought 198 parties together in Dubai to deliver an ambitious negotiated response to the Global Stocktake. Together, we made history. Learn more about the UAE Consensus at theuaeconsensus.com #COP28 #TheUAEConsensus
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We're expanding the @RidgewayStrat team and on the lookout for driven and dedicated individuals ready to take on the world of digital campaigns 👇
Ridgeway Strategy@RidgewayStrat4 Feb 2024
🚀 Join our team at Ridgeway as a Digital Content Manager and unleash your creativity on high-profile digital campaigns across the globe! linkedin.com/jobs/view/22073…

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linkedin.com
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COP28 UAE in the UAE united the world, delivering a historic consensus to accelerate climate action. @COP28_UAE 📸 COP28 President Dr Sultan Al Jaber with Brazilian President Lula da Silva 📸 Sheikh Mohammed bin Rashid Al Maktoum  📸 Microsoft founder Bill Gates Photography by @awonghw
COP28 President Dr Sultan Al Jaber and Brazilian President Lula da Silva at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 2 December, 2023

ALT COP28 President Dr Sultan Al Jaber and Brazilian President Lula da Silva at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 2 December, 2023

Sheikh Mohammed bin Rashid Al Maktoum attends opening ceremony at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 1 December, 2023

ALT Sheikh Mohammed bin Rashid Al Maktoum attends opening ceremony at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 1 December, 2023

Microsoft founder Bill Gates delivers a speech at the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 3, 2023

ALT Microsoft founder Bill Gates delivers a speech at the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 3, 2023

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Powerful action from world leaders at @COP28_UAE 📷 His Majesty King Charles III 📷 COP28 President Dr Sultan Al Jaber 📷 European Commission President Ursula von der Leyen Photography by @awonghw
His Majesty King Charles III delivers a speech at the opening of the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 1, 2023

ALT His Majesty King Charles III delivers a speech at the opening of the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 1, 2023

COP28 President Dr Sultan Al Jaber speaks to media at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 10 December, 2023

ALT COP28 President Dr Sultan Al Jaber speaks to media at the COP28 United Nations Climate Change Conference in Dubai, UAE, on 10 December, 2023

European Commission President Ursula von der Leyen gives her keynote speech at the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 1, 2023

ALT European Commission President Ursula von der Leyen gives her keynote speech at the COP28 United Nations Climate Change Conference in Dubai, UAE, on December 1, 2023

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