Pezz Mania 💧💜🫂

Perrie discusses how social media has changed the music industry: “When I went solo, everything had changed so much. I remember when I released my first song, I was like, ‘Guys, where's the schedule?’ My team told me I had to do social media stuff and make content, and I was like, ‘But what do you mean? There should be TV [appearances], talk shows and fun events!’ I'm used to a full-on release schedule, which would mean that for a month, you ain't got a life - you just work. Now there's not as many promo opportunities; you have to be creative and think outside the box. I think even for labels, it's a tricky industry at the moment.”