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Celtic and Dermot Desmond should reassess what brings 'shame' to club's name || Graeme McGarry "The statement that was released on the club’s official website over that protest by the Celtic Fans Collective was the stuff of fire and brimstone. In fact, it read like the stuff of a few too many clubhouse brandies. "It is a golden rule of journalism not to venture onto social media after 10pm on a Saturday evening, never mind slapping a statement on a club website that had the timbre of a divorced Da’s Facebook feed. Not only that, but it made the whole thing a bigger story than it otherwise would have been, the diametrically opposite aim of PR damage control. "One particularly stinging paragraph read: ‘Those responsible have brought shame upon the name of Celtic Football Club and upon a reputation which generations of Celtic supporters have spent more than a century building.’ "This is referencing the tennis balls, by the way, not the repeated failures to qualify for the Champions League, just for the avoidance of doubt." 👇 𝘐𝘔𝘈𝘎𝘌: 𝘚𝘵𝘶𝘢𝘳𝘵 𝘞𝘢𝘭𝘭𝘢𝘤𝘦/𝘚𝘩𝘶𝘵𝘵𝘦𝘳𝘴𝘵𝘰𝘤𝘬