We are a Tech PR agency helping African tech founders & startups amplify their stories. Storytelling | Media Relations | Reputation & Crisis Management.

Joined December 2022
Your business may not reach its full potential if your communications aren't reaching the right people in the right way. But with Reneé, it can!
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Trust isn't built in the moment you need it most. In our latest One Thing X Spaces recap, we revisit key points and practical insights from our speakers on how brands can build trust before a crisis and respond when that trust is tested. From keeping brand promises to communicating openly and taking responsibility when things go wrong, the conversation offers valuable lessons for founders, business leaders, and communications professionals. Read the full recap here: blog.reneepr.com/one-thing-r…
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“You don’t convince 10,000 people at the same time to trust you. You convince just one person.” Selar’s CEO, Douglas Kendyson speaks on how trust gets built. Read here in our last Full Circle: fullcircleseries.substack.co…
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We asked our speakers to share one thing they wish more founders, leaders and communication teams understood about building and recovering trust. Here’s what they had to say. 👇🏿
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Thank you to everyone who joined the conversation and special thanks to our speakers: Peter Daodu @peter_kinte, Faith Omoniyi @faith_omoniyi, Asukwo Oduo @Profoduo and Tobi Rasaq Alaka @tobirasaq. Summary of tonight’s conversation: trust is not the comms team's job alone. It is built by the whole organisation through consistent behaviour. And when it breaks, recovery means fixing the real problem, being open with stakeholders and showing what is being done about it. If you missed it listen to the full conversation here:
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During crisis, staying silent is a common mistake as leaves room for assumption and misinformation. Respond as authentically as possible with available information. Media training for brand leadership is also important. - Tobi Rasaq Alaka @tobirasaq
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Trust recovery needs fixing the underlying issue, communicating to stakeholders transparently and state what’s being done to resolve it. _ Tobi Rasaq Alaka @tobirasaq
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Investing in your expertise can help curtail predictable crisis. _ Peter Daodu @peter_kinte
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When you deliver on your promise, the brand is trusted and even customers advocate for the brand. - Peter Daodu @peter_kinte
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Access to brand leadership helps clarify needed information before publishing. Transparency can help the brand manage the narrative. _Asukwo Oduo, @Profoduo
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In crisis, show evidence that the brand is solving the problem at hand and being transparent in the heat of the moment helps communicate to the audience better. _ Faith Omoniyi, @faith_omoniyi
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In addition to telling your own stories in your platforms, it’s important to have a relationship with journalists. Keep journalists in the loop as it gives avenue for curiosity and a possible story. _ _Faith Omoniyi, @faith_omoniyi
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Building credibility in media doesn’t mean a big publication. Blogposts and even LinkedIn posts can serve as a means of reference. _ Asukwo Oduo, @Profoduo
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Channel employee’s expertise and experience and a consistent show of competence to build credibility. Especially in between quiet moments with no major announcements _ Tobi Rasaq Alaka @tobirasaq
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Your brand’s internal culture bleeds into your brand’s external communication. If trust is broken within the internal stakeholders, it would reflect externally. Trust and reputation is not only a comms. department responsibility. _ Tobi Rasaq Alaka. @tobirasaq
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Meet our speakers:  Peter Daodu, Product Marketing and Communications, PiggyVest @Peter_kinte Faith Omoniyi, Content Editor, Briter Bridges @faith_omoniyi Asukwo Oduo, Managing Editor, Techpoint Africa @profoduo  Tobi Rasaq Alaka, Corporate Communications Manager, Zone Payment Network @tobirasaq And Kenny Olaitan, @Omokehinde_O, our moderator.
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We're on! One Thing X Spaces just started. Come in and listen to the conversation on Trust Building and Recovery Techniques.
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15 minutes to go. See you soon!
One hour to go. One Thing X Spaces goes live at 7PM WAT. Topic: Trust Building and Recovery Techniques Guests: @faith_omoniyi @tobirasaq @peter_kinte @Profoduo Set your reminder and come with your questions.
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One hour to go. One Thing X Spaces goes live at 7PM WAT. Topic: Trust Building and Recovery Techniques Guests: @faith_omoniyi @tobirasaq @peter_kinte @Profoduo Set your reminder and come with your questions.
It’s today! At 7 PM WAT, we're hosting the next One Thing X Spaces on Trust Building and Recovery Techniques. Join us for an honest conversation about what it takes to build trust and what it takes to win it back once it has been lost. Bring your questions. Set a reminder:xitter.cf/i/spaces/1DGleVq…

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