Thinking about moving from Eloqua to Iterable? Start with what Eloqua does for you today, then decide which of those jobs belong in Iterable. Our 12-step playbook walks through it: rlshp1.co/4hI6cuI

"Where does AI actually fit in marketing?" We get asked that constantly. Where to dig in, where to wait, how teams compare. So we tested it on ourselves. We built our entire Braze Forge campaign with an AI coworker: plan, list cleanup, Eloqua assets, a readiness app, and a pre-launch QA that caught 9 blockers. Where it earned its keep: → List cleansing, matching and QA → Strong first drafts, with people making every call → Every output came with its reasoning attached Where a human still had to step in is in the post. rlshp1.co/4yUYRh7

Braze is shipping AI fast. Which of it can you actually turn on Monday? What's live, what's roadmap, and the 6 moves we'd make first: rlshp1.co/4re8qoM

We've spent years building on Eloqua — still a strong platform for B2B lead management. But real-time, cross-channel engagement is a different job, and Braze approaches it differently. 5 things a successful Eloqua→Braze migration depends on: rlshp1.co/4gJbMwt #Eloqua #Braze

250 campaigns in your old platform doesn't mean 250 campaigns in Iterable. Migrating isn't lift-and-shift — it's your chance to rethink data, events and journeys instead of importing a decade of workarounds. rlshp1.co/4xtRiO0 #Iterable #MarTech #MarketingAutomation

Feature Friday: SFTP Importer for Braze. Connect your secure file server → map CSV columns to Braze attributes or Catalogs → schedule imports as often as every few minutes. No custom integration. No engineering ticket. rlshp1.co/4wYcCKC #Braze #MarTech #MarketingOps #CustomerEngagement

Customer journeys don’t follow a straight line. Your marketing shouldn’t either. See how Iterable connects customer data, cross-channel journeys, personalization, experimentation, and AI to help marketers act on customer signals. Learn more: rlshp1.co/4xiSQui #Iterable #CustomerEngagement #MarketingTechnology #CustomerExperience #MarketingAutomation

AI is changing marketing fast. Are you ready? Our new Marketing Geek’s Guide to Marketing AI explores generative AI, agentic workflows, MarTech, and what marketers need to know next. Explore the guide:⁠ relationshipone.com/blog/a-m… #MarketingAI #MarTech #GenerativeAI #AgenticAI

Martech transformation fails when org change gets ignored. New platforms don’t fix broken processes, misaligned teams, or unclear ownership. If you want results, you need to redesign how your team works. Read more: rlshp1.com/fZWO50YEMis #MarTech #DigitalTransformation #MarketingOperations #ChangeManagement #CustomerEngagement

Your contact data is only as good as what you connect to it. This week’s AppCloud Feature Friday highlights the Object-to-Contact Data Appender for Oracle Eloqua. Easily append Custom Object data to Contact fields to power better segmentation, scoring, and personalization. Stop working around your data. Start using it. rlshp1.com/uxuS50YzRYA #AppCloud #OracleEloqua #MarTech #MarketingAutomation #DataDrivenMarketing #FeatureFriday

Most teams focus on data and assets during migration. The real risk is your people. No reskilling = slower campaigns, higher errors, low adoption. A structured 90-day plan changes everything. Read more: rlshp1.com/HYEZ50YyIQH #MarketingOps #MarTech #DigitalTransformation #CustomerEngagement #MarketingAutomation

Struggling to connect data across Eloqua objects? The Object-to-Object Appender makes it easy to sync and append data between Custom Objects, no manual work, no complexity. More connected data = smarter campaigns. Learn more: rlshp1.com/6WPb50YwQvw #FeatureFriday #OracleEloqua #MarTech #MarketingOps #DataIntegration

Marketing automation handled tasks. AI agents will handle decisions. But autonomy only works when the architecture behind it is designed correctly. Explore how to architect for autonomous orchestration. rlshp1.com/7neH50YvuU6 #MarketingAI #AIInMarketing #AgenticWorkflows #MarTechStack #DigitalTransformation

Need Eloqua campaign members delivered outside the platform in real time? Our SFTP Tools app for Oracle Eloqua lets you generate files with contact and campaign field data as contacts move through Campaign or Program Canvas steps and automatically send them to an SFTP server. Perfect for triggering downstream systems, reporting, or integrations without complex custom builds. See how it works: rlshp1.com/2s1A50YttPu #OracleEloqua #MarTech #MarketingAutomation #Eloqua #AppCloud #FeatureFriday

Switching marketing automation or customer engagement platforms sounds simple. In reality, it can mean rebuilding your marketing engine while campaigns are still running. Our latest blog explores the real re-platforming dilemma, including hidden costs, operational impact, and how marketers can avoid common pitfalls. Read more: rlshp1.com/2l4G50Ysq3H #MarTech #MarketingAutomation #MAPMigration #CustomerEngagement #MarketingOps #MarketingTechnology

SMS is still one of the fastest ways to reach customers. Now it’s even more powerful in Eloqua. Our Twilio SMS Pro App now includes a refreshed UI, expanded sending options, MMS support, and the ability to personalize messages with CDO field merges. Send using: • Long codes • Short codes • Twilio Messaging Service Bring real SMS engagement into your Eloqua campaigns in minutes! Learn more, get a demo, and start a trial: rlshp1.com/HZ6250YqcBk #FeatureFriday #OracleEloqua #Twilio #SMSMarketing #MarTech #MarketingAutomation

Experimentation should drive decisions, not guesswork. Our Optimizely Experimentation and Personalization Geek Guide breaks down how to design smarter tests, activate data, and turn insights into measurable growth. Download Now: rlshp1.com/ZV9b50YoJ9f If you use Optimizely, or looking for a solution, this is your blueprint for better results. #Optimizely #Experimentation #Personalization #DigitalExperience #MarketingAI

Using the Oracle Eloqua SFTP import feature but need more? Our SFTP Importer app gives you more flexibility than the out of the box import feature, with scheduling from every 5 minutes to monthly. Support near real time updates or slower batch feeds, all automated and secure. More control over your data cadence. Less manual work. Learn more about the app: rlshp1.com/K0E650YmGok #AppCloud #OracleEloqua #MarketingOps #DataIntegration #MarTech

Marketing AI is moving faster than Moore’s Law. Capabilities are evolving in months, not years. The real question is not “Are you using AI?” It is “Is your organization ready for it?” Our latest post breaks down the 5 focus areas leaders must address to make AI stick, from data governance to reskilling to ethical AI. If you run a MAP or CEP strategy, this one is for you. Check it out: rlshp1.com/8PYp50Ymsxz #MarketingAI #AgenticAI #MarketingAutomation #CustomerEngagement #AIinMarketing #DigitalTransformation

Meet the Personalization Manager for Oracle Eloqua – the app that takes personalization to the next level. ✨ Dynamic content ✨ Real-time updates ✨ Tailored experiences Personalization Manager for Oracle Eloqua gives you centralized control over dynamic content, rules, and logic so you can scale 1:1 messaging without increasing risk or manual effort. Discover more: rlshp1.com/yHVk50YiZRi #MarketingTools #MarTech #PersonalizedMarketing #FeatureFriday