I think a lot about how independent schools can intelligently use digital platforms to tell their stories.
New Jersey
Joined February 2011
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Hey @Finalsite family - hear this! SEO firms that throw a massive free audit at you are just trying to terrify you into working with them. Search success for schools requires pinpointing targets intelligently, not carpet-bombing. #SEOforSchools
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Hey #schoolmarketing nerds, next time someone asks "Why aren't we #1 in Google for..." pull this up. Search success for schools is complicated. Thanks to @NNgroup for the insights. @Finalsite @FinalsiteUK
Sad to see a great client move on to a new job but love to hear this from him to @crkreg: "It was great working with you...you and your team made me look awesome! By the way, we filled up in PreK 3! NO SEATS REMAINING! WE DID IT!!!!" @Finalsite #SEOforSchools #PPCforSchools
Excited to join up with @cobisorg for a webinar for international schools on April 3rd - How to Optimise Your School’s Digital Footprint to Recruit, Retain and Engage email.cobis.org.uk/t/j-18EDF… @finalsite
Join me at 2PM EDT for a @finalsite webinar about Online Reviews for schools. BONUS: find out how many Shamrock Shakes I had this year. fs.finalsite.com/webinar-man…
Maybe you aren't impressed that a @Finalsite Advantage (strategic school marketing consulting) client said "This program has been amazing for [my school] & for me personally. I look forward to the all the fabulous things that are in our marketing future!" For you, here's a gif:
Nice: "In today’s digital age, a school’s website is its new front porch. How many school leaders would let the entrance to their school be redesigned without being deeply involved? Not many." - Alex Brosowsky, HoS @TheQuakerSchool
Think search ads are only for "desperate" schools? "More than one-quarter of people (26%) click on a paid search ad *because* it mentions a brand they are familiar with." (h/t @clutch_co) HOT TAKE: Online ads do not "cheapen" a brand. clutch.co/seo-firms/resource…
<rant>When you've hit it off with someone and are arranging your first date, do you ask that person detailed questions or do you save that for the actual date? This *required* question on a school inquiry form adds more work at a point that needs less! Eh, @TMcDonough1973?</rant>
Ignore online reviews at your peril!!!
#ICYMI: Episode 10 of Tips and Clicks with @red_abbott and @anthonytata is out now. Learn about the importance of #onlinereviews for schools in the podcast. Listen here: bit.ly/2yqFpwV #FinalsiteFM
Made my Friday when @crkreg shared this quote from a client we do SEO & PPC for: "Thank you for always working to keep us at the top of our game!" #teamwork #finalsite
SMH just heard this from a school marketer: "Unfortunately, re-enrollment was disappointing last year and the marketing budget has been drastically cut."
Look at @TaftSchool leading the way to index. school web accessibility with their @audioeyeinc toolbar: fnlst.com/kLwYOA @Finalsite schools are the best schools
I'm just a jumble of emotions today. Let's do it again next year! xitter.cf/Finalsite/status/10101…
😭Post #FinalsiteU feels? You can join us again this fall for #FinalsitePrep at @Finalsite HQ! Register today: bit.ly/2JEy7cq
If anyone at #finalsiteu sees me holding one of these for the rest of today knock it out of my hand.
Direct quote from a @Finalsite SEO & PPC client: "You are such a great steward of our funds - something we don't take for granted as a nonprofit!" #HappyMonday