@re_mark_able

AdAge "Marketing Technology Trailblazer" • #Marketing #MarTech for Brands and Publishers • Media Effectiveness Analytics @Kantar • Opinions are mine

 Los Angeles, CA
kantar.com/expertise/analytics/advertising-media-and-communication-analytics
Joined February 2009
  • Tweets2.4K
  • Following345
  • Followers668
715Media
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Join us to learn more about how Health and Retail are stimulating long-term Brand Growth! lnkd.in/gkQbnXHA

Join us to learn more about how Health and Retail are stimulating long-term Brand Growth! | Mark...

Join us to learn more about how Health and Retail are stimulating long-term Brand Growth!

linkedin.com
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What do you call an Alligator in a vest? ... ... ... An Investigator! lnkd.in/gEV7kvfx

What do you call an Alligator in a vest? ... ... ... An Investigator! | Mark Osborne, MBA, CEPA®

What do you call an Alligator in a vest? ... ... ... An Investigator!

linkedin.com
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Thanks so much for having me - I enjoyed the conversation! lnkd.in/g55_WUPe

Thanks so much for having me - I enjoyed the conversation! | Mark Osborne, MBA, CEPA®

Thanks so much for having me - I enjoyed the conversation!

linkedin.com
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The COVID-19 lockdowns accelerated key trends in the B2B buying landscape by 10 years in 10 months - are you getting left behind? #b2b #customerjourney buff.ly/3JI3UuE
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We all know different people learn different ways, (auditory, visual, kinesthetic) - if you aren't using multi-media experiences to connect with all your buyers, especially Tier 1 in your Ideal Customer Profile, maybe now is the time! #b2bmarketing #GTM buff.ly/3ZDlJ3q
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I'll be presenting with the team for our upcoming webinar! #mmm #analytics #media lnkd.in/gtS7fmbd

#mmm #analytics #media | Mark Osborne, MBA, CEPA®

I'll be presenting with the team for our upcoming webinar! #mmm #analytics #media

linkedin.com
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How are you using Data and Tech to facilitate your #ContentMarketing Strategy? Check out these 5 great tips on how to avoid common mistakes! #b2bmarketing buff.ly/3ZUJoMi
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Interesting discussion on Conversion Rate Optimization... lnkd.in/gHM3t87X

How do you optimize your CRO for different stages of the customer journey? | Mark Osborne, MBA,...

Interesting discussion on Conversion Rate Optimization...

linkedin.com
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Interesting discussion on the topic of turning disappointed customers into raving fans... lnkd.in/gUDZQdGC

How can you turn unhappy customers into loyal fans? | Mark Osborne, MBA, CEPA®

Interesting discussion on the topic of turning disappointed customers into raving fans...

linkedin.com
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Technology is NOT Strategy! "Only 27.4% of B2B firms say their martech stack is fully integrated ...down from 39.6% in 2022. And 23.2% now say they have a selection of disparate platforms that aren’t connected, compared to 9.9% in 2022." #b2bmarketing buff.ly/3ZsytJX
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Another interesting discussion on storytelling for B2B brands #b2b #storytelling lnkd.in/gYvx__Rx

How do you use storytelling to stand out from your competitors?

Learn how to use storytelling techniques to create a brand story that connects with your customers, communicates your values, and differentiates your brand.

linkedin.com
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Interesting conversation around creating good content! lnkd.in/ghHejd67

What are the best practices for creating and maintaining a content governance framework?

Learn how to create and maintain a content governance framework for your web project. A content governance framework ensures consistent, relevant, and high-quality web content.

linkedin.com
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I recently participated in the Virtual Roundtable: ‘Leveraging a Data-Driven Strategy to Accelerate Your Go-To-Market (#gtm ) Success’, hosted by @GDS & @zoominfo   It was an intriguing discussion with some sophisticated marketers about how they are:  1)…lnkd.in/gGcB44FE

#gtm #abm #sales #marketing | Mark Osborne, MBA, CEPA®

I recently participated in the Virtual Roundtable: ‘Leveraging a Data-Driven Strategy to Accelerate Your Go-To-Market (#gtm ) Success’, hosted by @GDS & @zoominfo   It was an intriguing discussion...

linkedin.com
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Insights on what makes a good Superbowl ad! #KantarLoud buff.ly/3iZ64vr
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An interesting test for the new Twitter - will brands change Social strategies? Kantar has a Webinar on Superbowl ad effectiveness. Kantar blends Media Exposure, Search+Social Signal, and Brand Equity impacts to calculate the true ROI of Superbowl ads: buff.ly/3wg2XSQ
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