Rattleback is the marketing agency for professional services firms. We work with firms who want a more repeatable, effective approach to client acquisition.
Columbus, OH
Joined March 2009
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As your firm walks into planning season this fall, bring value into the conversation. Here are some things to think about: ow.ly/1AcN50JCv4g
In the latest episode of #rattlepedal Jason and Jeff talk about the definition of value and the value-creating levers leaders can pull to systematically enhance their firms. ow.ly/AmJg50JCvpu #valuecreation
That Firm’s Worthless! What Really Drives Value in Professional Services: ow.ly/j9u650JCuXi
Brian Caffarelli from Hewitt joins us again to share how to select key accounts, align your firm, and begin pursuing your ideal targets. ow.ly/pJJe50JCvgT
Firms think about how to grow their client base all the time. But many don’t have a clear understanding of what drives objective value in their firm and how to grow it. It’s time to change that. ow.ly/OeQZ50JCuTF
The Unified Commercial Engine used by @SMART_Tech is an intuitive and innovative approach to organizing the sales and marketing function. In this episode we discuss the pros and cons of using it in professional services firms. ow.ly/CHqJ50JCuEz
Before you launch your next lead gen campaign, sit down and ask yourself these 3 primary questions: ow.ly/yxCU50Jmoia #b2bmarketing
3 questions to ask about the leads you generate from your next campaign: ow.ly/io8S50Jmogi #b2bmarketing
We’ve all heard sales and marketing leaders say, “We want more leads.” But what happens after you generate them? Learn more in our latest article: ow.ly/lX8T50JmoeQ #b2bmarketing
What does the future of #leadgeneration look like? We take a look at how it will evolve for firms over the next five years in our latest article: ow.ly/pMH250J5RyG
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of @SMART_Tech did just that. And amazing things started to happen. ow.ly/6Gy750J71L3 #b2bmarketing
Our latest article by @jmlicki looks at how some of the macro trends in sales, marketing, technology, and culture will change #leadgeneration programs in the years ahead. ow.ly/5ctl50J5RvR
Define, Implement, and Reflect – Building an Outbound Lead Generation Process: rattleback.com/insights/arti… #leadgeneration
What to keep in mind when setting up a process for your next outbound #leadgeneration: rattleback.com/insights/arti…
Outbound #leadgeneration comes across as stressful. But having a process is the key to success. Lucky for you, you don’t have to start your process from scratch, we’ve done that for you in our latest article: ow.ly/J9bV50IYHFw
On the latest episode, we talk with @revenue_io’s CEO, Howard Brown about how to apply conversational intelligence technology to your revenue generation efforts. ow.ly/HboZ50IXzqT #b2bmarketing
Does Sales ruin everything? We have fun at Sales’ expense while discussing what the best Sales teams do and what the bad ones don’t on this #rattlepedal episode: ow.ly/puzZ50ILnbJ
A list of #leadgeneration tactics and how to prioritize them for your firm: ow.ly/M9B950ILnmR
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from @Gartner_inc – Pt 2: ow.ly/8miL50IRX84
