@raskindp
 Berkeley, CA
mperativ.io
Joined May 2007
  • Tweets1.3K
  • Following211
  • Followers499
308Media
I just reserved my handle on Spill - a new Twitter alt that puts culture first. Grab yours now -> spill-app.com
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Daniel Raskin retweeted
Mperativ@mperativ17 Mar 2022
In our next Linkedin Live, learn how Revenue Marketing can help you break down operational silos and build a world-class demand engine. Register here: hubs.ly/Q016d99M0
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Daniel Raskin retweeted
Mperativ@mperativ28 Jan 2022
Awesome Q&A with our Co-founder and CEO @JimMcHugh! Check out the full interview below: sandhill.com/article/m-r-ask…

M.R. Asks 3 Questions: Jim McHugh, Co-founder & CEO, Mperativ - Sand Hill Group

Exiting stealth with $6M in funding, Mperativ, the first-ever revenue marketing platform has three goals they're aiming for: to align marketing with sales, accelerate customer success, and finance...

sandhill.com
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Imagine if you could just click a button and see pipeline coverage and then easily see opportunities behind it? Wait? … You Can? … Awwww snaaaaaaap! #revops #revenuemarketing @mperativ #marketinganalytics
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Daniel Raskin retweeted
Mperativ@mperativ22 Dec 2021
“We set out to remove all the complexities of building a solution in-house and allow users to just be consumers of the value of their operational data,” said Mperativ CTO Paul Bryan. Read the full article below: hubs.ly/Q0116cWt0

Mperativ Raises $6 Million To Operationalize Revenue Mindset Across The Entire Business

Mperativ  announced $6 million in funding and the launch of its industry-first platform that unites revenue operations strategy across go-to-market teams

aithority.com
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Daniel Raskin retweeted
Mperativ@mperativ22 Dec 2021
Trends in Marketing and Revenue Operations surveyed 500+ B2B executives, finding that 85% can't clearly map marketing spend to revenue. Check out the full results at: hubs.ly/Q0114tF20
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Daniel Raskin retweeted
Mperativ@mperativ21 Dec 2021
Every company needs its elevator pitch! In 60 seconds, let us tell you about how Mperativ gets marketing on the same page as the rest of the business. #revops #revenuemarketing #revenueoperations
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I am proud to announce the launch of @Mperativ (mperativ.io). I founded it with two friends, @JimMcHugh & Paul Bryan and had a few core pillars in mind. - No more spreadsheets. - No more custom bi infrastructure -No more bullshit marketing metrics
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Just posted a video instagram.com/p/CSKQnIhB0pt/…
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MUSICAL CHAIRS. CMO MOVES JUMPED 25% IN NORTH AMERICA IN 2020. adage.com/article/cmo-strate…

CMO moves jumped 25% in North America in 2020, executive search firm finds

There was also a rise in hiring for newly-created roles such as chief customer officer, says Russell Reynolds.

adage.com
On April 14, 28, May 12, 26, June 9 and 23 6:30-8:00pm, the Human Relations Commission will host Truth & Reconciliation listening sessions on the Asian American experience during COVID-19. #elcerrito stands against Anti-Asian violence & hate. To attend: tinyurl.com/5y5jjx52.
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3 day juice cleanse!
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Does in utero count? I'm 49 and 6 months post utero. (Is post utero a word?) :-) nbcbayarea.com/news/local/co…

Contra Costa County Expands COVID-19 Vaccine Eligibility to Those 50 and Older

Contra Costa County is expanding COVID-19 vaccine eligibility to include those 50 years of age and older, the county health department announced Monday.

nbcbayarea.com
Daniel Raskin retweeted
Insider
@thisisinsider18 Mar 2021
Anti-Asian violence skyrocketed during the pandemic. In his first address to the nation, President Biden said it was “wrong and un-American.” But anti-Asian racism has long been a part of US history. It's just been historically invisible. insider.com/anti-asian-viole…

Anti-Asian violence is part of an epidemic of racism but here's why you're only hearing about it now

"There's this sort of idea that Asian Americans are not as disadvantaged as other minorities," Jeane Wong, a TV writer in Los Angeles, told Insider.

businessinsider.com
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#stopasianhate
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I love this! Thx to my sister-in-law, Miwa for sharing! youtu.be/DxJIB43Cn2E
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65 PERCENT OF MARKETERS TO INCREASE SPEND IN 2021! bit.ly/3owA6Db

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021 - Chief Marketer

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

chiefmarketer.com
Given the pandemic has eliminated physical events, this stat is seriously worrisome. “75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.” marketingweek.com/majority-b…

Majority of B2B advertising is ‘ineffective’

New research from the LinkedIn B2B Institute and System1 reveals 75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.

marketingweek.com
33% of B2B companies adopted a RevOps function into their strategies in 2020, an increase from 24% in 2019. bit.ly/3pq15BU
Friday fun with the Mperativ brand.
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