Beauty consultancy with a lab researching facial attractiveness perceptions. Tweets are written by our staff scientists.

Joined January 2025
Our latest research, covered in PsyPost.
Artificial intelligence is surprisingly good at ranking human beauty, but a new study finds it systematically overrates facial attractiveness. The findings suggest that AI might be too polite to be an objective judge of our looks. dlvr.it/TVd1Hq
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Research psychologists think men's facial width is a valid signal of cooperation. Work by Stirrat and Perrett (2010) found that men with wider faces were more likely to exploit their counterparts in a trust and cooperation game.
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What makes a smile attractive? One variable that seems to matter is gingival display (how visible or exposed the gums are). Orthodontic research by Ioi et al. (2010) has found that the most aesthetic lip line sits at or just below the gum line when smiling (-2 mm to 0 mm).
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Can hitting shrugs at the gym change your perceived parenting ability? According to research by Brown and Tracy (2023), it can. Men with large traps were perceived as more able to protect their children but less effective at nurturing them.
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Just weight loss (whilst doing hundreds of sets of horsing around ‘til failure).
Bir adamın 80 gün boyunca uyguladığı çene antrenmanıyla geçirdiği o şaşırtıcı değişim (glow up) sosyal medyada büyük ilgi gördü.
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“If sex differences in sexual inclinations in humans were purely down to culture, it would be a bizarre coincidence if cultures all over the world had replicated most of the differences we see in other animals. What are the odds?” stevestewartwilliams.com/p/k…
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Cuando los departamentos de recursos humanos están compuestos mayoritariamente por mujeres, responden un ~50% menos a las solicitudes de mujeres muy atractivas, aunque tengan un currículum idéntico al de las menos atractivas, posiblemente para evitar la competencia directa.
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Do attractive women have more equal facial thirds? Milutinovic and colleagues (2014) found that, compared to university students, a group of attractive celebrity women (popular models and actresses, demographics unreported) had roughly equal facial thirds.
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Here are the answers! If you'd like to take part in our attraction study and get an analysis of "your type" and pickiness, here's the link to do so: clearerthinking.org/attracti…
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It was fun to speak to GQ about our beauty consultancy, QOVES. Cool cover art, too.
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We asked over 900 participants across 92 countries to rate faces with and without freckles to understand their role in attractiveness. Read about it at: qoves.com/research/freckles-…
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Where in the face do we look when evaluating attractiveness? Eye-tracking data shows that when men looked at women they found attractive, they fixated on the mouth; women instead focused on the eyes and hair (Fearington et al., 2024).
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What's the most attractive hair color for women? Research suggests it depends on your skin tone. Fink et al. (2018) showed that blonde hair was perceived as most attractive in combination with light skin, whereas darker hair was preferred with (relatively) darker skin tones.
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You think you prefer blue eyes, but it all depends on the face.
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In the 60's, anthropologists found that among the Xavantes, "perfect smiles" with aligned teeth, wide arches, and no malocclusion were the norm (Neel et al., 1964). I suspect this could be related to breastfeeding duration and solid food introduction (Gordillo et al., 2024).
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Check out those cheekbones too!
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Souza & Speranzini (2024) identified six broad facial hair growth types. Which type do you have?
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A famous study (Carré & McCormick, 2008) found that facial width-to-height ratio (fWHR) predicts aggressive behaviour in hockey players. As fWHR increased, so did penalty minutes per game. The authors conclude that fWHR may be an "honest signal" of propensity for aggression.
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Babyfaced men are perceived as less competent by both Chinese and American participants, a cross-cultural study shows (Zheng et al., 2016). However, only Americans rated babyfaced women as less competent; the Chinese participants did not.
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Facial and bodily attractiveness of an individual match closely in the eye of the beholder—but that is not the case for their voice, which sends independent cues, according to recent research: buff.ly/CPPwEPV
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A study by Karremans et al. (2009), published in the Journal of Experimental Social Psychology, found that men perform worse at cognitive tasks after interacting with an attractive woman. Science appears to agree with the idea that guys get dumb in front of pretty women.
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