Toronto founder math: Global clients. Canadian home. Zero SF rent. Reddit open in 14 tabs. One pizza opinion that ends friendships. Canadamaxxing remains undefeated.

Any consumer brand spending $1M on ads without reading Reddit is lighting money on fire. The customers already wrote the strategy.

My actual job title is guy who reads Reddit so brands stop embarrassing themselves. Somehow that business is on track for about $2M this year. My parents tell people I work in marketing. Close enough.

Way too hard to pick just 9

Software devs had a greater decade leading up to 2022. Thinking back for myself - a mediocre dev at best - billed $60,000 on average for 10k line of code. 80% were boilerplate, 15% copy pasted from stackoverflow and maybe 5% were genuinely new code no one has written before. What ai is doing for every industry is collapsing the cost of the 90% of tasks that’s boilerplate and existed before. So that humans can focus on the last creative 5% Isn’t this better?

The fastest way to destroy your brand on Reddit is to sound like your VP of Marketing wrote the post.

Canadamaxxing remains undefeated. Even the vandals here are just trying to keep your morale up.

I built a seven-figure agency on a website where the customers will publicly tell you to leave. Honestly, I respect the efficiency.

I shut down a $500K dev agency that was still working. AI was making execution cheaper every month. Attention was getting more valuable. So I stopped defending the old margin and built around distribution. That became a seven-figure Reddit agency. I miss exactly zero website revision calls.

I built a Reddit agency from $0 to $1M in about a year. I did not need to convince clients their customers were on Reddit. They already knew. They needed someone who could show up without getting roasted.

Agency founders spend $50k on a brand redesign before they sign three clients. I ran Spacestation Labs for two years and hit $ 1M+ in revenue before I had a good name for the company. Build the machine, then name the machine.

Turns out Clippy just needed $200 billion in compute.

Baby numbers but taking it seriously for sho.

Reddit users do not hate marketing. They hate marketers pretending to be Reddit users. Big difference.

A window tinter on Reddit says he started with $6K. Now he makes about $10K a month. 75% margins on cars. 85% on homes and offices. He ran zero ads his first year. Google reviews did the selling.

A $2M agency in Toronto doesn't need to pretend it's in San Francisco. Global clients. Canadian home. Dinner with my wife. No SF rent. I remain extremely bullish on this arrangement.

There are Reddit comments that have been generating leads longer than the average tenure of a SaaS sales development rep.

Redditors don’t hate brands. They hate being treated like leads.

I would rather have three nipples than spend money on Meta ads Such a waste compared to Reddit ads

A dude on Reddit wrote one technical book. It made more than $50K profit in year one. Three years later it still makes about $1,500 a month for 30 minutes of packing orders a week. The topic? Custom air suspension for lowered cars. What a business.