Four Millennials and One Gen Z Dish on QR Codes - WhatTheyThink whattheythink.com/articles/9…
As children of Silicon Valley’s elite move away from screen-based schooling, US public schools are touting devices with screens, presaging a new digital gap (Nellie Bowles/New York Times) nytimes.com/2018/10/26/style…
12 Creative Personalization Tactics That Won’t Creep Your Customers Out forbes.com/sites/forbescommu…
Marketers Lack Confidence, Technology For Personalized Advertising | AList alistdaily.com/lifestyle/for…
Why Marketers Struggle with Data-Driven Personalization - eMarketer Trends, Forecasts & Statistics emarketer.com/content/why-ma…
41% of consumers say they have switched brands because of “poor personalization” marketingdive.com/news/accen…
3 Takeaways from Adidas’s Use of Personalized Content at the Boston Marathon entrepreneur.com/article/318…
94% of businesses say personalisation is critical to their success | Econsultancy econsultancy.com/blog/62583-…
Personalization is a Retail Priority This Year: Here Are 7 Ways You Can Personalize Too business2community.com/consu…
91% said they are more likely to shop with brands that provide them with relevant offers accenture.com/t20180503T0341…
78% of US Internet users said personally relevant content from brands increases their purchase intent. hbr.org/2015/11/how-marketer…
78 per cent of US Internet users said personally relevant content from brands increases their purchase intent. marketinginsidergroup.com/co…
By 2020, 51 per cent of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. salesforce.com/blog/2016/12/…
30% of marketers claim to have no processes whatsoever for personalization dynamicyield.com/research/pe…
Only 24% of companies have an integrated tech stack that allowed them to personalize marketing across all touch point dynamicyield.com/research/pe…
Target your customers where it counts with variable data printing - Smart Business Magazine sbnonline.com/article/target…