I currently manage more than 300 Short Term Rentals through Pricelabs RMS. I've learned a lot with the daily cases. I will be sharing my learnings and tips for STR owners, stay tuned.

Your calendar is full. Every night booked. You feel like you won. But your ADR is $80 below market. You didn't win. You gave it away.

If you are struggling with your STR performance, send me a DM so I can give you a free audit.

Everyone tells you to chase occupancy. Occupancy doesn't pay your mortgage. RevPAR does. Stop optimizing for the wrong number.

Two night minimum in a market where 80% of demand wants one night. You didn't set a rule. You built a wall.

RevPAR Index below 100 means the market is beating you. Not your listing. You. Fix the strategy, not the property.

Booking window in your market is under 10 days. You're still pricing like it's 45. That gap is where your vacant nights live.

Your comp set drops to $130. You're sitting at $200 with zero bookings. You're not premium. You're invisible.

12 months out, price for the whale. 30 days out, price for the guest in front of you. Same listing. Different game.

Today a client asked something else was happening to his listing other than pricing. We checked many parts: Listing quality, content, first 5 photos, reviews. All ok After checking the compset we confirmed: we had to update the pricing.

A 3 night minimum in July protects your calendar. The same 3 night minimum in November empties it. Static rules don't know what season it is. You do.

Stop doing this for 30 days: Discounting because a night looks empty Copying last year's price Ignoring your comp set Treating every guest inquiry as urgent Setting minimums once and forgetting them Your ADR will thank you.

For the next 90 days, run your pricing like a revenue manager: No panic discounts No static minimums Adjust LOS by season, not habit Check pacing weekly Let empty nights sit if the price is right