Building a self-running property management company @rlpmg and a community for PM biz owners @join_crane. PM email newsletter (25,000 readers) ⬇️

Columbus, Ohio
Joined December 2008
This is a hilarious idea and might just work
Replying to @datingbyblaine
@datingbyblaine , you gotta start a matchmaking service for high income earners looking for a spouse that is or willing to be a “real estate professional status” earner! Would kill!
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My entire street (large 3-4 bedroom homes) is older folks with no kids, so my kids have nobody to play with. It's an idyllic cul-de-sac with ~nobody outside ever. I admit it's v. frustrating. That said I'll still want this house when I (hopefully) have grandkids, so I get it...
We should double property taxes for people over 65 to encourage downsizing and free up inventory for young families
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micro1 & polyshares rn
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Peter Lohmann retweeted
“I’ve paid off my car, I shouldn’t have to pay for gas.” This is how you sound
“I’m old. I’ve paid my home off,” said Ray Warner, a 72-year-old Akron resident. “Why would I pay property tax?” Across the country, homeowners are asking the same question and revolting against property taxes at a scale not seen in a half century. politico.com/news/magazine/2…
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From today’s newsletter: NARPM Nationals conference in Vegas brought a wave of vendor news this week. I wasn't there, but I tracked down every announcement I could find online and put them in one place. Let me know if I missed anything: peter.beehiiv.com/p/peter-lo…
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Going live with @dombeveridge next week to break down all the property management, AI, and PropTech news that's dropped over the last 30 days (and there has been a LOT). Bring your questions! Register: us06web.zoom.us/meeting/regi…
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I don't really know the details but this was a pretty funny exchange
Yo @s2ref I actually found what you need to put on a t-shirt 🤣🤣🤣
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Peter Lohmann retweeted
For the newbies: In a competitive market, all else equal, smart (and even dumb!) brokers will unequivocally advise their clients to select a buyer that has some sort of track record closing on whatever they're making an offer on. So, if you really want to be taken seriously by the gatekeepers, you have to buy a deal or two and get your name out there, even if that means overpaying. (Note: If you are willing to overpay, I have a portfolio of scattered-site class D properties I'm willing to sell as a courtesy, to get you in the game.)
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Peter Lohmann retweeted
BREAKING: X MONEY is getting CHECKBOOKS! 👀 • Order paper checks paid from your X Money balance • Choose how your name prints on your checks • 25 checks per book, for a fee • Arrives in 7 to 10 business days
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Second Nature just released a property management game. I'm trying it out live on Twitch: twitch.tv/propertymanagement… Come hang out and chat.
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Single-family rentals in the USA are (finally) climbing again. Full breakdown in Tuesday's newsletter and on my blog. peter.beehiiv.com/p/peter-lo…
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Peter Lohmann retweeted
I AM BUILT FOR SHORT FORM. YOU ARE WITNESSING MY APOTHEOSIS. (I still haven’t posted any of these yet I guess I need to start a TikTok or something? Snapchat? MySpace?)
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Peter Lohmann retweeted
The most respect you can show a colleague is keeping both hands in view during a video call.
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Peter Lohmann retweeted
The assumption here is that controlling 5x more real estate means creating 5x more wealth. It doesn’t. You forgot the denominator: ownership. I’ve never raised outside equity. Nearly 7,000 units later, I still own the equity. Scale is impressive. Ownership is what makes you wealthy. (and I'm not going to get in all the BS of working for investors, LPs, partners…etc.)
Two real estate investors. Investor 1 Uses only his own money. Investor 2 Starts raising capital. Let’s look at the numbers. Year 1: Investor 1 Has $2M he’s comfortable investing. Buys deals at 25% down. $2M → controls $8M of real estate Investor 2 Also invests $2M of his own money But raises $8M from investors Total equity = $10M 25% down → controls $40M of real estate Same net worth. Same starting point. But one change. Investor 1 buys $8M of property. Investor 2 buys $40M of property. 5x more. Now fast forward 5 years. If both portfolios double… Investor 1 → $16M portfolio Investor 2 → $80M portfolio But here’s the part people miss. All the things that make real estate powerful compound with time: Cash flow Appreciation Loan paydown Rent growth Tax advantages When you control 5x more real estate, those benefits multiply too. That’s why the biggest real estate investors don’t just buy property. They raise capital.
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Peter Lohmann retweeted
If you are thinking about “using more AI in your business” You should start here. (And I don't mean that shitty, vibe-coded, 80% reliable tool that you built over the weekend to send your ops manager who said it looks good, but it's not actually being used by your team and is not increasing any throughput)
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This is: 1) Epic 2) Mostly fair However - I think 85% of his list can be eliminated if you're simply vibecoding an email sending solution for yourself/your own biz that sends less than 1M/emails per month.
every week someone tells me they’re going to vibe-code their own @beehiiv alternative over the weekend. wishing them the best, here’s the backlog of things to make sure to include: > 99.3% email delivery rate (industry-leading) > team of deliverability experts with decades of experience > infrastructure to send 3M+ emails per minute > validating every single email submission (1st and 3rd party) > automated bot-detection to prevent spam signups > registering for every mailbox provider’s feedback program > ingesting data from said feedback loops and building suppression lists > tagging every email so gmail reports complaint rates per newsletter > classifying every bounce (hard, soft, mailbox full, DNS failure) and knowing which ones mean “try again” vs. “never again” > three layers of suppression: global, per-publication, and transactional > temporary suppressions that expire on their own, and permanent ones that never do > one-click unsubscribe, the way gmail and yahoo now require it > warming new IPs and domains on a schedule > watching blocklists around the clock, and pulling an IP from rotation the moment it’s listed > retrying deferred mail for 24+ hours before calling it a bounce > blocking disposable, invalid, and typo’d addresses before they ever reach the list > rate limiting every signup endpoint a bot can find > filtering bot clicks out of every report (something we pay an ungodly amount of money for) > an acquisition source on every subscriber > engagement history for every reader, across every post > multiple sender addresses for different emails > custom domain configuration that is aligned with DKIM, SPF, DMARC > a true WYSIWYG editor: what you write is what lands in the inbox, with no HTML required > turning that editor into table-based, inline-styled email HTML that holds up in outlook > real-time collaborative editing, so the whole team can work on the same issue at once > dynamic content: different sections for different readers, all in a single send > separate email and web versions of every post, from one draft > free and premium versions of the same post, split by a paywall break > merge tags that personalize every email, and a simulated subscriber to preview them before you send > templates with saved colors, fonts, and spacing, plus a default style for every post > columns, tables, buttons, blockquotes, sections, file attachments, and a table of contents with anchor links > native embeds for X, youtube, tiktok, instagram, bluesky, stocktwits, and podcast episodes > polls, referral blocks, recommendations, and ad slots, built right into the post > an AI writer, AI images, and a built-in AI agent one keyboard shortcut away > images resized and optimized automatically, however they’re uploaded > a live email-size gauge that warns you before gmail clips your newsletter > custom HTML blocks, cleaned so a stray script tag can’t break your post > automatically hiding anything an inbox can’t handle (video, iframes, audio) in the email version, while keeping it on the web > links and embeds made clickable even in outlook, which ignores links wrapped around tables > vertical alignment in columns, because a layout that looks off by 4px looks broken to readers > converting your newsletter to audio versions for readers who prefer to listen > random cohort sends to randomly split your list to test different content and conversion > slash commands: type “/” and insert any block without touching a menu > markdown and keyboard shortcuts for people who never want to touch a mouse > pasting from google docs with the formatting intact > search and replace across the whole post > comment threads right in the draft, so editors and writers stop living in google docs > footnotes and citations that work in the inbox and on the web > code blocks, for the technical newsletters > an AI writer that rewrites, translates, and fixes spelling and grammar in place > autosave, so a closed tab never costs you a draft > subject line A/B testing, built into the send flow > drag-and-drop images, from your computer, your media library, or a URL > rich-text image captions, plus image titles and alt text for accessibility > audio files that play inline > file attachments, so a PDF can ride along with the issue > sections with their own backgrounds, borders, and spacing > blockquotes with custom borders, colors, and styles > content breaks and dividers that render cleanly in every inbox > a REST API for subscribers, posts, segments, automations, and more > a send API to create and send newsletters programmatically > creating, updating, and deleting subscribers in real time > reading and writing custom fields on any subscriber > tagging subscribers from your own app > enrolling subscribers into automations via API > pulling opens, clicks, and engagement for every post > fetching post HTML rendered for free vs. premium, email vs. web > creating posts from a template, then appending or prepending content > fetching segments and every subscriber in them > managing tiers and premium subscriptions > pulling referral program data and milestones > reading poll and survey responses > pagination that holds up across millions of records > rate limits that protect the platform without blocking real integrations > API keys you can create and revoke anytime > an MCP server so claude, chatgpt, and other AI tools can work inside beehiiv > drafting and editing posts from an AI chat > asking for open rates, CTR, and revenue in plain english > comparing performance across dozens of posts in one request > looking up any subscriber's full history and engagement > building segments by describing them > creating and editing automations > generating AI images straight into your media library > managing website pages, redirects, and SEO > reading and replying to community posts and DMs > reviewing ad offers and ad revenue reports > managing podcast shows and episodes > creating digital products, coupons, and promo codes > running subscriber growth and earnings reports > setting up subject line A/B tests > deliverability by mailbox provider for any post > searching docs without leaving the chat > inviting teammates by email > admin, member, and contributor roles > admins who control billing, exports, integrations, payments, and domains > members with full access minus admin permissions > contributors limited to drafting posts and automations > roles at the workspace or publication level > multiple publications under one workspace > workspace grouping and search for people on multiple teams > multiple authors per post, with bylines > guest authors for one-off contributors > author profiles with bios, avatars, and social links > community roles mapped to workspace roles (admin, manager, moderator) > real-time collaboration and comment threads on every draft > removing access the moment someone leaves > publication transfers between owners, with written consent > secure, single-use magic links to log in from desktop > a no-code website builder on your own custom domain > an AI website builder that works from plain-english prompts or screenshots > AI custom elements for live widgets > drag-and-drop editing, plus HTML access for full control > site-wide theme tokens for fonts, colors, borders, and shadows > global navbar, footer, and signup and login modals > saving sections, blocks, and pages as reusable templates > version history with one-click restore > custom pages with their own SEO settings and paywalls > redirects, so old links never break > custom robots.txt > auto-generated meta titles and descriptions for every post > google news schema > pages up to 80% faster on largest contentful paint > image carousels and grids > youtube blocks that update when you post new videos > an automatic page for every podcast episode > pop-ups and gated content to turn visitors into subscribers > a visual automation builder, no code required > triggers based on signup source, behavior, purchases, and engagement > welcome sequences that start the second someone subscribes > delays and wait steps > branching logic based on subscriber attributes > reusable condition sets across automations > email steps built in the same editor as your newsletter > webhook steps that call your own systems, with automatic retries > enrolling subscribers via API > per-subscriber journey tracking > opens and clicks for every email in every flow > editing a draft version while the live automation keeps running > comparing draft vs. live before you publish changes > reordering steps in bulk > segment conditions based on whether an automation started > product delivery and follow-ups triggered by purchases > selling files, links, guides, templates, and ebooks > memberships and time-based products > 1:1 coaching sessions and appointments > 0% platform fees on every sale > a storefront on your beehiiv website > products sold inside emails and automations > free products that double as lead magnets > product variants > discount codes and promotion codes > product reviews, with moderation > product tags for organizing your catalog > orders dashboard with buyer details > sales totals per product > duplicating a product in one click > automatic delivery the moment someone buys > payouts through stripe > live webinars with up to 10,000 attendees > ticket sales in 10 currencies > native streaming with video, screen sharing, and chat > no zoom required > up to 5 automated reminder emails > calendar invites sent automatically > a recording of every session > selling the replay as its own product > 0% platform fees on tickets > free webinars that grow your list > discount codes on tickets > 1:1 coaching bookings > buyers linked to their subscriber profile > promoting events in your newsletter and on your site > orders and revenue reporting for every event > a community built into your newsletter: channels, posts, and comments > channels that are free or gated to paid tiers > syncing newsletter posts into the community > direct messages between you and members > threaded comments > pinned posts > a moderation queue for reported posts and comments > banning and unbanning members > admin, manager, and moderator roles > inviting subscribers, segments, or specific emails > surfacing your most engaged subscribers to invite first > community metrics: new members, posts, and activity > notification emails with your own from name > channel ordering and a default channel > luma calendar integration for events > discord integration that syncs roles with subscription tiers > native podcast hosting with zero platform fees > distribution to apple podcasts, spotify, and youtube > an automatic webpage for every episode > automatic transcripts > IAB-standard analytics by country, app, and device > bot filtering on downloads > downloads and unique listeners per episode and per show > private feeds for paying subscribers > bundling your podcast with your paid subscription > importing from other hosts with episode GUIDs preserved > RSS redirects so listeners follow you over > scheduled episodes > apple podcasts categories and metadata > podcast players embedded in your posts > a full episode library on your site > webhooks for episode and private-feed events > segments built on behavior, attributes, and engagement > dynamic segments that update automatically > static segments that stay fixed > filtering by acquisition source, including magic links > filtering by custom fields and tags > filtering by subscription tier and paid trial status > filtering by whether an automation started > reusable condition sets > recalculating a segment on demand > sending to a segment, or excluding one > segments that power dynamic content inside a single post > segments as automation conditions > adding a whole segment to a newsletter list > multiple newsletter lists in one publication > exporting any segment > webhooks for new, confirmed, and deleted subscribers > upgrade, downgrade, pause, and resume events > tier created, deleted, paused, and resumed events > newsletter list subscribe and unsubscribe events > post sent, scheduled, and updated events > survey response events > podcast episode published, updated, archived, and deleted events > private podcast feed access events > choosing exactly which events each endpoint receives > a signing secret on every endpoint > automatic retries on failed deliveries > a log of every delivery attempt > manually retrying any failed message > disabling an endpoint without deleting it > versioned payloads > webhook steps inside automations > survey forms with multiple question types > polls that readers answer with one click, right in the inbox > every answer tied to a real subscriber > live poll results > per-question response breakdowns > aggregate results across every survey > individual responses you can browse one by one > webhooks the moment a survey is submitted > survey and poll data available via API > polls on the web and in email > signup flows that send new subscribers through a survey > surveys that tell you what to write next > polls for picking topics, products, and pricing > response data you can turn into segments > no third-party form tool required > a library of professionally designed post templates > custom colors, fonts, and spacing on every template > a default style applied to every new post > content outlines baked into templates > separate email and web styling > theme design tokens per template > duplicating templates in one click > a custom email footer applied to every post > templates with sponsor slots, referral blocks, and recommendations built in > creating posts from templates via API > template changes picked up instantly by API-created posts > website templates > saved sections, blocks, and pages for your site > welcome email templates > templates your whole team shares > the largest native ad network for newsletters > brands like netflix, hubspot, notion, and nike (and 525+ others) > ads available to claim for your upcoming posts > dropping an ad into a post with one click > earnings and payouts reported for every placement > ad revenue reports post by post > a history of every opportunity you accepted or declined > bot-filtered clicks advertisers can trust > custom link parameters for advertiser attribution > brand safety review on every campaign > payouts to your beehiiv wallet > direct sponsorships: selling your own placements > sponsorship products with your own formats and pricing > scheduled sponsor placements with advertiser details > 0% platform fees on paid subscriptions > multiple paid tiers > monthly and annual plans > free trials > paid trials, like $1 for 30 days > metered paywalls, new york times-style > a paywall break inside any post > discount offers > gift subscriptions > group subscriptions: one buyer, many seats > custom group deals for teams and companies > pausing and resuming subscriptions > private podcast feeds and gated community channels as paid perks > payouts through stripe connect > recommendation network with 60K+ active newsletters > getting recommended by thousands of other newsletters > free, reciprocal recommendations > paid recommendations: pay to grow, or get paid to recommend > discovering newsletters to partner with > AI-suggested recommendation partners > applications for paid recommendations, with accept and reject > engagement and spend insights for every partner > pausing, resuming, or ending any partnership > fraud detection on paid recommendations > clawing back payouts for fake subscribers > recommendations inside your newsletter, not just at signup > attribution for every subscriber a partner sends you > one-click subscribes powered by magic links > one-click subscribe links, no form needed > UTM parameters carried through on every link > rate limiting on every request > bot detection and honeypots > a confirmation step only when a click looks suspicious > double opt-in respected > redirecting new subscribers straight to your site > magic links as a filterable acquisition source > links you can drop into other newsletters, socials, and ads > login magic links so paid subscribers can read premium posts > single-use tokens that expire in minutes > rate limits on login requests > protection against timing attacks > logging in on desktop from a link sent to mobile > faster logins across every beehiiv publication > embeddable subscribe forms for any website > full-width, fixed-width, and slim embeds > an attribution script to track where signups come from > custom colors, fonts, and styling > theme design tokens per form > a draft and publish workflow for form changes > comparing draft vs. live before publishing > multiple forms per publication > custom success behavior: a message or a redirect > pop-ups on your beehiiv site > gating posts to subscribers only > readers picking which newsletter lists to join > signup flows that run right after subscribing > bot protection on every submission > forms that work on wordpress, webflow, and anywhere else > a customizable link-in-bio page > hosted on your own beehiiv site and domain > a subscribe form built in > your brand colors, fonts, and buttons > social links for every platform > links to your latest posts > links to your products and paid tiers > a linktree integration that captures newsletter signups > every visitor a potential subscriber > traffic from instagram, tiktok, and X turned into owned email subscribers > visits tracked in your website analytics > signups tagged with their acquisition source > mobile-first design > no third-party link tool required > updated in seconds, from the same dashboard as everything else > real-time website analytics, no third-party tools > traffic by channel > filters for location, device, OS, and referral source > website and newsletter analytics in one place > breakdowns by page, referrer, and more > custom conditions to slice any report > AI crawler and bot analytics: what was served vs. blocked > control over which crawlers can index your site > UTM tracking on every link > custom link parameters at the publication level > an acquisition source on every subscriber > google analytics integration > podcast analytics alongside your site > trends over time > website traffic connected to the subscribers it produced > native integrations with linktree, hubspot, manychat, meta, and dozens of other apps > human support team with a dozen experts ready to assist with whatever you need oh, and besides having to manage all of this on your own indefinitely forever… your vibe-coded solution will still require paying for and stitching together a ton of software: > email sending (sendgrid, amazon SES, postmark) > web hosting (vercel, AWS, render) > database + queue (supabase, neon, RDS) > payments (stripe, memberful) > auth (clerk, auth0, supabase auth) > monitoring + alerting (sentry, datadog, pagerduty) > workflow engine (inngest, temporal, upstash qstash) > bot protection (cloudflare) > email validation (zerobounce, kickbox) > email rendering (litmus, email on acid) > click verification (omnivery) > media storage + CDN (S3, R2, vercel blob) > product analytics (posthog, mixpanel) …but at least you saved $59/mo not paying for @beehiiv anymore 🫡
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Love this for Robbie, but 400 investors is my literal nightmare. I'd rather make 100k/yr for the rest of my life. I'll never take LP money or any type of minority investors in any business of mine. I need total freedom. It's a tradeoff--my total lifetime earnings will be lower. I'm OK with that.
Settled in at my coffee shop to start writing our Q3 Investor Update. Got me thinking about LP comms and updates in general. Couple thoughts that have helped us scale to over 400 active investors: 1) Transparent, consistent communication matters more than anything. It not just the updates themselves that matter, but the respect and gratitude it conveys to LPs for their investment. 2) I firmly believe that a Principal needs to write them, not an IR person and definitely not some auto-generated report from your PM/IM software. Your investors invested in YOU and they want to hear from YOU. Careful with AI… 3) I think a quarterly cadence on updates is just fine. Real estate doesn’t move that quickly. That said, I think a monthly touchpoint is smart - even if just a before and after or something. We do monthly distributions, so at minimum our investors see us in their inbox (and bank account) monthly. 4) We go over company updates (largely PM company initiatives), broad market updates, and multifamily updates in the quarterly. These sections are always explained through the lens of “what does this mean for my investment?” or investor education that is relevant to understanding multifamily. No one wants to read a bunch of macroeconomic babble unless it is tied to their investment. A separate report for their given investment w/financials is included, of course. 5) I try to give a Cliff’s Notes of some kind in every section at the beginning. I don’t expect folks to always read every word of a 14 page update unless they really love nerdy information. And some absolutely do. 6) If you are missing pro forma or targets for anyone reason, attack it head on. What’s going on, why is it happening, what is our responsibility, did we make a mistake somewhere (own it), what are we doing about it, and what to expect going forward. Never punt bad news or challenges with the prayer that things improve. Again, transparency reigns supreme. Investor comms is an opportunity to build a massive competitive advantage. The bar is wildly low in this space. Take the time to write meaningful updates to your investors and you’ll find their loyalty will grow over time.
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This is an interesting idea, but we would never do it for Crane. The conversations happening inside the community are too sensitive and it would violate the trust of our members to have an outsider reporting on them.
My team at Hampton is hiring a Newsletter + Community lead This is a siiiiick role. You must be high agency, NYC based, and love to have fun with a bunch of very cool founders and CEOs (1,000+ who do $25M/year on average). Hampton produces Moneywise (the weekly show I host) and in my short 8 months running the show it’s already created hundreds of opportunities for me that wouldn’t have happened anywhere else. I suspect a similar experience for whoever fills this role. Apply now. If you’re a killer and can back it up, feel free to DM me and I’ll connect you with the team directly. joinhampton.com/careers/news…
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Next time use Dripify
fucking grok @bot got my LinkedIn account suspended :') @LinkedInHelp pls forgive me I didn't know grok bot sucks so hard
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