It's an honour to be featured in @Economy_ME's Real Estate list! The UAE's real estate sector continues to evolve, innovate and inspire, creating endless opportunities to push boundaries and redefine what's possible. I would like to dedicate this recognition to my family and friends for their support, and to my incredible team for their hard work, dedication and commitment.

Habba Habba. حبّة حبّة. That’s the idea at the heart of our new brand campaign at @prypcocom. It means piece by piece, and it reflects a belief that has shaped PRYPCO from the beginning - real estate ownership should be accessible to everyone. Building towards that takes more than great products. It takes a strong brand that can make new ideas feel simple, relevant and part of everyday conversation. That’s what we set out to do with Habba Habba (حبّة حبّة). Take the idea of owning real estate piece by piece and give it an expression that feels familiar, culturally rooted and uniquely ours. For me, this campaign is another step in building PRYPCO into a brand that doesn’t just participate in the future of real estate, but helps define how people experience it. Proud to see Habba Habba (حبّة حبّة) come to life: youtu.be/nsYySPKk9tw?si=TjSA… #HabbaHabba #PRYPCO #حبّة_حبّة