@ProfRichards

In 140... Scuba Diver. Plane Jumper. Arts Adorer. Traveler. Musician. Photographer. Dog Lover. Professional Marketer. University Instructor. Mom.

 Orlando, FL
Joined May 2009
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2Media
Hello Class! Welcome to HFT 3512: Event Promotions! I'm looking forward to a great semester!
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HFT 3512: When You Host the Super Bowl, Every Minute is a Commercial adweek.it/37Y9iEo via @Adweek
HFT 3512: Great article from MarketingCharts.com! marketingcharts.com/charts/u… #marketingcharts.com
HFT 3512: Pipe Dreams: Bones Love Milk Goes After Active Youth with a Pop-up Skate Park eventmarketer.com/article/bo… via @eventmarketer

Bones Love Milk Targets Active Youth with Pop-up Skate Park

Bones Love Milk hosted a “Shredquarters” skate park pop-up to encourage active California youth to swap their Red Bulls for “nature’s energy drink.”

eventmarketer.com
HFT 3512: Superfans Melt for the Taco Bell Hotel Experience: eventmarketer.com/article/ta… via @eventmarketer

Superfans Melt for the Taco Bell Hotel Experience

The Bell: A Taco Bell Hotel & Resort activation took over an existing hotel in Palm Springs and served as a masterclass in brand loyalty and fan engagement.

eventmarketer.com
Hello to everyone in HFT 3512: Event Promotions! Looking forward to a great semester!
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Updated Super Bowl Advertising Data: marketingcharts.com/featured… #marketingcharts.com
What Drives Loyalty? marketingcharts.com/digital/… #marketingcharts.com
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HFT 3512: Gen Z Social Media Preferences marketingcharts.com/demograp… #marketingcharts.com
HFT 3512: Great article from MarketingCharts.com! marketingcharts.com/advertis… #marketingcharts.com
HFT 3512: Top 5 Social Media Trends in 2019 (And How Brands Should Adapt) - go.shr.lc/2De6CFX - @Hootsuite
3512: P&G Marketing Chief Marc Pritchard On Gillette Ad Furor, New Research Revealing Millennial Support via @forbes forbes.com/sites/jenniferroo…
HFT 3512: Social Media Use in 2018 pewrsr.ch/2F2aKLE

Social Media Use in 2018

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

pewresearch.org
HFT 3512: How This 'Baby Shark' Video Went Insanely Viral In Indonesia via @forbes forbes.com/sites/elaineramir…

How This 'Baby Shark' Video Went Insanely Viral In Indonesia

The answer, of course, is K-pop.

forbes.com
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HFT 3512: Six Lasting Principles That Drive Social Media Success via @forbes forbes.com/sites/forbesleade…
HFT 3512: US Ad Spending emarketer.com/content/us-ad-…

US Ad Spending

Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.

emarketer.com
HFT 3512: eMarketer Releases New Global Media Ad Spending Estimates emarketer.com/content/emarke…

eMarketer Releases New Global Media Ad Spending Estimates

Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total...

emarketer.com
3512: Intersting video on the generations: youtube.com/watch?v=IfYjGxI6…
3512: Whole Foods' brand is becoming Amazon's most powerful weapon in taking on the grocery industry businessinsider.com/whole-fo… via @businessinsider

Whole Foods' brand is becoming Amazon's most powerful weapon in taking on the grocery industry

The Whole Foods brand is strong, and Amazon is taking full advantage of it.

businessinsider.com
3512: Ansoff Matrix: How to Grow Your Business? business-to-you.com/ansoff-m…

Ansoff Matrix EXPLAINED with EXAMPLES | B2U | Business-to-you.com

There are different ways of growing a business. Four strategies for growth are summarized in the Ansoff Matrix (or Product/Market Expansion Grid). Companies can choose between Market Peneratration,...

business-to-you.com
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