Profectio, (latin for the source) the pub dedicated to Canada’s online advertising and marketing industry. Our sister publication https://xitter.cf/t.co/Jd4QIehOEl. @princanada

Toronto
Joined August 2011
🌟 The numbers are in! Here are Canada’s top-performing advertising & marketing agencies for Q2 2025! 🇨🇦📊 Explore the full list: profectio.com/2025/07/22/her… #Advertising #Marketing #CanadaAdvertising #AgencyLife #AdAwards #Q22025 #BestInMarketing #Profectio
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Breaking: A New Chapter For Bell Media: Matt McGowan Appointed Senior Vice-President, Business Solutions profectio.com/2025/04/01/bre… #advertising #mediamarketplace
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This week, Publicis Groupe Canada took a step forward in its ability to deliver more results for clients with the acquisition of Moov AI. profectio.com/2025/03/28/pub… #ai #artificialintelligence
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Winter Sucks, But Skip Winter Delivery Fleet Has You Covered buff.ly/40R6k1h No one likes to shovel snow, but Skip has you covered! Canada's homegrown delivery network has introduced a delivery fleet of snowplows and created a new campaign to drive up some awareness.
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Yankee Candle is getting a jump on the action having recently set up its Mobile Village pop-up in Yonge-Dundas Square for an exclusive Find your Fragrance experience. Read more about their latest campaign now - buff.ly/3OD5tvD #campaigncorner
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Breaking: Kristie Painting Appointed Executive Vice President and Managing Director buff.ly/40uIrhE #mediabuying #mediaplanning #advertising
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Netflix Rolls Out Programmatic Guaranteed In Canada buff.ly/3C7N07r
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ParticipACTION Says ‘Let’s Make Room to Move’ In Latest Campaign buff.ly/40s7zoW Read more about the campaign on buff.ly/47tHMhP #campaigncorner #mediabuying #mediaplanning
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Make-A-Wish Canada Appoints Zulu Alpha Kilo As Creative Agency Of Record buff.ly/4e1ahot #agencyofrecord #aor #creative #strategy
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Advil Tackles Pain As The Official Pain Relief Partner Of NFL Canada buff.ly/3NFBl1P This week, Advil announced it had become the official pain relief partner of the NFL Canada.
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Breaking: SkipTheDishes Appoints Courage As Agency Of Record Following a competitive review, SkipTheDishes has selected Courage as its new creative agency of record (AOR). buff.ly/3UlzKlF #SkipTheDishes #agencyofrecord #aor #creative #strategy
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Whitney Bell Appointed Chief Marketing Officer Of WNBA Toronto buff.ly/4eECZMY Whitney Bell embarks on her next career move as the Chief Marketing Officer for the newly formed WNBA Toronto women's basketball franchise. #onthemove
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Data Night Toronto: New Frontiers of Addressability buff.ly/3Xxe86z Join us for an immersive exploration into the evolving state of digital advertising in the wake of cookie independence.
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Product Updates: Environics Analytics Rolls Out Political Campaign Targeting Solution buff.ly/3XNfJXd Want to know more, check out the story on buff.ly/47tHMhP #mediabuying #mediaplanning #mediamarketplace
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Product Updates: Pluto TV Adds Four FAST Channels buff.ly/3B3jFdy This week, Pluto TV expanded its content offering by adding four Fast channels that feature both local and international news. #mediabuying #mediaplanning
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United Farmers Of Alberta Turns To True Media Canada As Agency Partner buff.ly/4gn48p8 As UFA continues to expand their retail offering they have enlisted the help of True Media Canada. #agencyofrecord #mediabuying #mediaplanning
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Hydro-Québec Hires New Creative And Media Agency Of Record buff.ly/3WX5myz After a thorough tender process, Hydro-Québec has selected a new agency partner to serve as their co-lead creative agency. #AOR #AgencyofRecord
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Embark and CFL Unite: A New Era For Education in Sports buff.ly/46XkoJ8 #sponsorship
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Embark and CFL Unite: A New Era For Education in Sports buff.ly/46XkoJ8 Embark, Canada's premier education savings and planning company, proudly announces its partnership with the Canadian Football League (CFL). #sponsorship
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Goodfood Gets Cooking With Celebrity Chefs Laurent Dagenais And Chuck Hughes For LTO Meal-Kits buff.ly/3ZedrBV Goodfood's new TO meal-kits, and the company has partnered with celebrity chefs Laurent Dagenais & Chuck Hughes in a line-up of new partnership.
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