Spent most of the last year building OTHER brands and somewhat let my own personal one slip... 🤔 All those tall blue spikes with nothing underneath? That's me dropping an article, going viral for a day, then disappearing for two weeks to go work on other projects my time was heavily allocated to. Big numbers, thin consistency, marginal growth as a result. Now look at the last couple of weeks (red arrow) The density is back! Daily posting, daily replies, daily engagement.. Not just article spikes into silence. The difference isn't strategy, it's that I've got the time AND the passion back after my break. Turns out you can't fake consistency, and you can't outsource your personal brand to anyone but yourself. Still, it was hands off and big hits from the research I released, and I still pulled in nearly 6m impressions - I should be able to at least double that now. + Google just releases search profiles, and you can only claim them yours once you hit 100K, so I've got a real reason to go for it now! 🙌 I still never monetized this account either, same with my YT or any of my SEO "influencer" socials, looking at some of the earnings on here recently though, maybe that was a mistake 😅