The B2B SaaS Marketing Agency. We help B2B SaaS & Technology companies grow ARR, book more demos, and drive trials with Content, SEO, Paid Search and Social.
Remote - CA/US/UK/BR/SP
Joined October 2009
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Por que no los dos! We 2x'ed this cyber-security SaaS client's pipeline volume AND increased conversion rate by 36% over the last 12 months. Long sales cycle, minimum ACV of $100K. This is the type of stuff we eat for breakfast poweredbysearch
🔥 June client wins!
➡️Internal Employee Comms client acquired LinkedIn leads for *just* $34 with BMO, Shutterstock, and more enterprise prospects in pipeline
➡️ Reduced cost/trial on Google by 54% for Fintech client
➡️ Cloud Security SaaS beat forecast pipeline by 127% MoM.
Powered by Search retweeted
You can keep your CPL manageable and within an acceptable range—while increasing your number of acquired leads—by following our iterative approach:
1. Small budget increase
2. Test and optimize
3. Review the CPL
poweredbysearch.com/blog/cpl…
Powered by Search retweeted
Don't miss out on making a 'take the next step' offer on your lead magnet download thank you page
It's a huge converter from MQL to SQL
Powered by Search retweeted
When making a significant investment in marketing, it's wise to plan out the changes and plot them out on a matrix with these axes:
1. Delayed value vs Immediate value
2. Singleplayer actions vs Multiplayer actions
Start by focusing on singleplayer immediate value actions
Powered by Search retweeted
Pivots to product-led have made huge impacts on the revenues of companies like @adobe and @heroku
But how do you replicate their success?
poweredbysearch.com/blog/pro…
Powered by Search retweeted
Big SaaS cos have:
1) complex decision making processes
2) a lower tolerance for risk
How can internal evangelists for the product-led GTM make any progress?
poweredbysearch.com/blog/pro…
Powered by Search retweeted
Make sure you've started migrating to Google Analytics 4 by 1 July 2022 if you want to make year on year comparisons next year
Here's our guide on how to do this:
poweredbysearch.com/blog/ga4…
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Improve the use of lead scoring when moving to a product-led GTM by building engagement signals into marketing operations
Powered by Search retweeted
How people browse and buy B2B SaaS products:
• People read, think and digest information from your website over many months
• They revisit potentially hundreds of times
• From many different devices
A high value action for a SaaS product might be:
• Invites team members
• Creates [whatever your product creates e.g. invoice, report, survey]
• Interacts with a pricing ‘view’ in the app
Every SaaS’ HVAs are different and depend on the pain that the product solves
Tracking HVAs in your SaaS lead scoring can help you build meaningful triggers for sales involvement so you increase your ACV
poweredbysearch.com/blog/pro…
3 main problems for sales led orgs:
• Marketing produces poor quality leads
• Over reliance on BDRs to qualify leads
• Lead scoring models that don’t reflect buyer intent
Here's how to fix that
poweredbysearch.com/blog/pro…
Powered by Search retweeted
3 reasons GA4 is so good for SaaS:
1. Data streams give you a full picture of user activity from one GA4 property
2. Event data and user data can easily accept custom parameters
3. Audiences are much more useful when running campaigns through Google Ads
poweredbysearch.com/blog/ga4…
Powered by Search retweeted
Key dates for migration to Google Analytics 4
Here's a guide on how to migrate: poweredbysearch.com/blog/ga4…
Acquisition really matters for SaaS businesses,
But it's often the expansion and retention that are the biggest levers for them to pull
Google Analytics is about sessions and that doesn’t really mean a single thing to a revenue focused executive
What if we told you the new GA4 can help you solve that?
poweredbysearch.com/blog/ga4…