POWER stands for “The Portrayal of Women Athletes in Sports Media". It is an initiative funded by the Erasmus+ SPORT Program.

Joined January 2025
Women athletes deserve to be seen for their performance, competence and results — not reduced to appearance, emotions or stereotypes. Before you post, ask: Would I describe a male athlete the same way? Think. Challenge. Represent. #WomenInSports #FairRepresentation
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Raising the bar for fair media coverage in sport! The European Broadcasting Union, in collaboration with @EuroAthletics, has launched brand-new guidelines. Check it out: bit.ly/47R7bmr #BreakTheBiasInSports
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NEWS | Fruitful final days in Athens Read our recap on our final conference and final partners' meeting: bit.ly/47fMznI #BreakTheBiasInSports #ErasmusPlus
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One last in-person project meeting to reflect on two years together as a consortium and to plan the next steps. #BreakTheBiasInSports #LegacyBuilding
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Happy faces after an insightful final conference! Big thank you to all speakers, participants and organizers! #BreakTheBiasInSports #MediaPortrayal #WomenInSport
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NEWS | The POWER trainings are complete! Read how the last round of national training sessions went: bit.ly/3UbbLZB #WomenInSport #BreakTheBiasInSports
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After completing in-person and online trainings in all our partner countries on the unbiased portrayal of women athletes in the media, now all our training materials are available on our website. Have a look now: bit.ly/3MiL7tu #MediaTraining #BreakTheBiasInSports
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power_sportproject retweeted
A 🆕report on the fight against hate speech in sport tell us that much of the problem remains unseen. Normalisation & lack of trust discourage people from reporting but let us be clear: hate has no place in sport. It's time to change the game, know more: link.europa.eu/pMJTBC
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NEWS | Our podcast series is complete! Read our website article about our recently completed "Share Your Story" podcast series. bit.ly/4hv1eBy #BreakTheBiasInSports #WomenInSport #Podcast
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The 18th and last episode of our podcast series features Berta Abellán, Spain's World Trial Champion. Listen to it and all other episodes on our YouTube channel: bit.ly/3KwCevR #MediaCoverage #BreakTheBiasInSports #WomenInSport
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power_sportproject retweeted
Don’t walk, RUN! The #ErasmusPlus Sport Info Day 2027 is coming! 🏃 When? 18 December. Where? Brussels, 🇧🇪 Register now and get to: 💶 Know more about funding opportunities 🤝 Exchange with peers from across Europe Level up your Erasmus+ Sport game: link.europa.eu/8JVXHj
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Every headline. Every image. Every story. They all have an impact. How we communicate about women athletes shapes how society sees women in sport. 🔎 What story do we tell? 📸 What image do we choose? ✍️ What words do we use? Better choices can change the narrative.
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In the second-last episode of our podcast series, Asia Dib talks about the representation of women in the media and she shares some tools to make it more equitable. Listen to the episode now: youtu.be/mxg1_oacNqk #BreakTheBiasInSports #GenderEquality
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power_sportproject retweeted
It's World Heart Day. Little and often is exactly how your heart likes to be trained, same as the rest of you. The European Week of Sport still has a few days left. Find an event near you before 30 September: link.europa.eu/8HwNXR #BeActive your way
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Take a look at the POWER Strategy & Guidelines if you need some inspiration on how to contribute to the fair portrayal of women athletes. Head to our website to download the document today: bit.ly/3MiL7tu
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power_sportproject retweeted
Equal means equal pay. Equal means equal rights. Equal means equal protection. Equal means equal opportunity. Equal means equal representation. Equal means equal access. Equal means equal power. Equal means equal.
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As our collaboration as a consortium soon comes to an end, we would like to reflect on our almost two years together. This time, by presenting POWER in numbers. #womeninsport #breakthebiasinsports #sportsmedia #genderequality
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power_sportproject retweeted
Hear the rhythm? It's time to get moving, any way you choose. The European Week of Sport starts today, across Europe. Find an event near you 🔗link.europa.eu/8HwNXR #BeActive your way
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NEWS | POWER trainings in full swing Read how the first few national training sessions went: bit.ly/4cTFa0E #WomenInSport #BreakTheBiasInSports
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ONLY 7 MINUTES In 39 Portuguese TV sports-news episodes analysed by POWER, women athletes received just 7 minutes of airtime. Only 5 episodes mentioned them; male athletes appeared in 84.6%. Positive coverage isn’t enough when it remains the exception. #POWERProject
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