Women athletes deserve to be seen for their performance, competence and results — not reduced to appearance, emotions or stereotypes.
Before you post, ask: Would I describe a male athlete the same way?
Think. Challenge. Represent.
#WomenInSports #FairRepresentation
Raising the bar for fair media coverage in sport! The European Broadcasting Union, in collaboration with @EuroAthletics, has launched brand-new guidelines.
Check it out: bit.ly/47R7bmr
#BreakTheBiasInSports
NEWS | Fruitful final days in Athens
Read our recap on our final conference and final partners' meeting:
bit.ly/47fMznI
#BreakTheBiasInSports #ErasmusPlus
One last in-person project meeting to reflect on two years together as a consortium and to plan the next steps.
#BreakTheBiasInSports #LegacyBuilding
Happy faces after an insightful final conference!
Big thank you to all speakers, participants and organizers!
#BreakTheBiasInSports #MediaPortrayal #WomenInSport
NEWS | The POWER trainings are complete!
Read how the last round of national training sessions went:
bit.ly/3UbbLZB
#WomenInSport #BreakTheBiasInSports
After completing in-person and online trainings in all our partner countries on the unbiased portrayal of women athletes in the media, now all our training materials are available on our website.
Have a look now: bit.ly/3MiL7tu
#MediaTraining #BreakTheBiasInSports
A 🆕report on the fight against hate speech in sport tell us that much of the problem remains unseen.
Normalisation & lack of trust discourage people from reporting but let us be clear: hate has no place in sport.
It's time to change the game, know more: link.europa.eu/pMJTBC
NEWS | Our podcast series is complete!
Read our website article about our recently completed "Share Your Story" podcast series.
bit.ly/4hv1eBy
#BreakTheBiasInSports #WomenInSport #Podcast
The 18th and last episode of our podcast series features Berta Abellán, Spain's World Trial Champion.
Listen to it and all other episodes on our YouTube channel: bit.ly/3KwCevR
#MediaCoverage #BreakTheBiasInSports #WomenInSport
Don’t walk, RUN! The #ErasmusPlus Sport Info Day 2027 is coming! 🏃
When? 18 December. Where? Brussels, 🇧🇪 Register now and get to:
💶 Know more about funding opportunities
🤝 Exchange with peers from across Europe
Level up your Erasmus+ Sport game: link.europa.eu/8JVXHj
Every headline. Every image. Every story. They all have an impact.
How we communicate about women athletes shapes how society sees women in sport.
🔎 What story do we tell?
📸 What image do we choose?
✍️ What words do we use?
Better choices can change the narrative.
In the second-last episode of our podcast series, Asia Dib talks about the representation of women in the media and she shares some tools to make it more equitable.
Listen to the episode now: youtu.be/mxg1_oacNqk
#BreakTheBiasInSports #GenderEquality
It's World Heart Day. Little and often is exactly how your heart likes to be trained, same as the rest of you.
The European Week of Sport still has a few days left. Find an event near you before 30 September: link.europa.eu/8HwNXR
#BeActive your way
Take a look at the POWER Strategy & Guidelines if you need some inspiration on how to contribute to the fair portrayal of women athletes.
Head to our website to download the document today: bit.ly/3MiL7tu
As our collaboration as a consortium soon comes to an end, we would like to reflect on our almost two years together.
This time, by presenting POWER in numbers.
#womeninsport #breakthebiasinsports #sportsmedia #genderequality
NEWS | POWER trainings in full swing
Read how the first few national training sessions went: bit.ly/4cTFa0E
#WomenInSport #BreakTheBiasInSports
ONLY 7 MINUTES
In 39 Portuguese TV sports-news episodes analysed by POWER, women athletes received just 7 minutes of airtime. Only 5 episodes mentioned them; male athletes appeared in 84.6%.
Positive coverage isn’t enough when it remains the exception.
#POWERProject

























