Chronicles of storytelling, advertising, marketing and branding campaigns in the post-advertising age from @StoryWorldwide. Account managed by @Story_Jon.
New York, NY
Joined September 2008
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#Heathen Heaven: @wgnamerica @SalemWGNA renewed for a second season following strong launch: deadline.com/2014/05/wgn-ame…
#DayofGiving was a rousing success for @LifeAtPurdue, thanks to everyone involved youtu.be/u_ty7-NL9MQ Read more: purduedayofgiving.com/
Post-Advertising retweeted
Agencies and brands need to embrace true storytelling adweek.it/1bCqyPr
With enough effort and care, your CPG product can be something worth talking about - j.mp/1d6W5b9
Why @Tide Pods & @OldSpice are proof that marketing CPG products doesn't have to be a race to the bottom of price - j.mp/1d6W5b9
Why relying on numbers for your #healthcare marketing can lead to poor decision making - j.mp/13YTtc3
Marketing innovative products seems easy, but what about toothpaste, detergent and buttery spreads? j.mp/1d6W5b9
No one is camping overnight to buy anything sold in a supermarket, so how do you make your #CPG product interesting? j.mp/1d6W5b9
Particularly for #healthcare, it's vital to go beyond the numbers to identify and connect with your true audience - j.mp/13YTtc3
With such a noble cause—healing people—why is health care so slow to embrace brand #storytelling? j.mp/13YTtc3
If you're in #healthcare #marketing, here's why NOW is the perfect time to embrace brand storytelling - j.mp/13YTtc3
Why there's more to understanding your audience than demographics and consumption habits - j.mp/14jiHS9
Oops: Domino's Facebook Fail - ow.ly/nSQyV - Not a brand killer but certainly a type of "fail" we've never seen before.
Has "Big Data" blurred our focus on what's truly important to consumers? j.mp/14jiHS9
Post-Advertising retweeted
@postadvertising With pleasure! You are one of the most inspiring sources for those who wish to reinvent the job of communicating brands :)