Data-to-ROI tool for events of all sizes. Now in closed beta. Built by the @joinwebzero team.
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Joined November 2020
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G(T)M
New website, just launched.
polargtm.com/
Polar by WebZero retweeted
What’s left after the vibes?
Stop guessing and wasting money, make events part of your sales funnel right now!
Measure performance until you can predict results, utilize @polarGTM to attribute growth and start building a sustainable flywheel that works for you.
Polar by WebZero retweeted
We interviewed 60 beta testers over the last 5 months and listened to all your feedback. 👂
Big changes are coming to make Polar an even more powerful event intelligence platform.
After months in closed beta, we listened and rebuilt how Polar works.
Now you can measure your events before, during, and after.
Starting with qualified leads and booked meetings, straight from Luma. 🧭
RFID technology is going to change how the events industry looks at data.
Watch this space.
Polar by WebZero retweeted
Kudos to the party animals!
WebZero created @polargtm to not just measure events, but create event themes based on peripheral & historical data that fit your predicted audience’s taste exactly.
Programmatic event management is coming 🔥
Hit the nerve every time and prove that you did 🎯
Polar by WebZero retweeted
Amazing use of tech which makes it so much easier for event organizers to sell event sponsorship packages when you can have real data about attendance! Congrats on setting it up and thanks for the report!
Polar by WebZero retweeted
While the consensus still was: events are marketing, hard to measure and therefore attribute/achieve ROI.
We went to work, adjusting the platform for external use and accepted first beta testers.
@polarGTM was born
/5
Polar by WebZero retweeted
Now here we are, people are catching on to the waste, while the industry is down bad and events are a less attractive option vs. online marketing.
It’s time to make IRL events a measurable tool that can attribute growth, forever bullish on meeting real people.
/end
Stop guessing your event ROI and start knowing exactly where your money's going.
I love IRL events, but I don’t understand how this is positive for crypto companies
Let’s look at the numbers.
TOKEN2049 Dubai
- $33,000 per minute on stage
~25,000 attendees
- cost per person: ~$1.32
- CPM: ~$1,320
now compare that to global events
Super Bowl
~$8.5M per 30 seconds
~123M viewers
cost per person: ~$0.13
CPM: ~$138
10x cheaper per person than TOKEN2049
Oscars
~$2M per 30 seconds
~19.5M viewers
cost per person: ~$0.20
6x cheaper per person
Champions League Final
~450M viewers worldwide
cost per person: around ~$0.01
over 100x cheaper per viewer
almost half the cost per attendee vs TOKEN2049
You’re paying premium pricing, for a small room in an industry that probably already knows you
I know this could open doors to way more revenue in the future
But $33,000 for 60 seconds to talk to 25,000 people
in a market where most projects struggle with revenue
from a pure marketing efficiency perspective
TOKEN2049 is one of the most expensive stages
Data curated by Polar:
Curated guestlists. More intimate vibes. We didn't "approve everyone".
Still, over 874 unique guests walked through the doors of The Blockspace Church Denver this year.
16% returned throughout the week, the majority being founders. With @polarGTM analytics and RFID wristbands, we know exactly who came, returned and how long they stayed. 🫂
Connect real-time event data that actually matters with the Polar toolkit.
Ordinary wristbands? Not at WebZero.
Events are usually limited to a single data point: the check-in. We're changing that.
By implementing RFID technology, we’re gaining real-time insights like:
🤼Know exactly who is in the building and when.
📈Track re-entry patterns & peak engagement times.
We’re live testing next week at ETHDenver. The future of event tech is closer than you think.
Polar by WebZero retweeted
If you want to see change: break with conventions and iterate without fear!
This experimentation would not have been possible without the support of great people from @Web3foundation @paritytech @Polkadot @kusamanetwork @arkivnetwork @hyperbridge @gor0gue @SuperteamDE @Starknet @rootstock_io and many more!
And a big shoutout to the hundreds of bright minds giving it their all, hacking through the night and burning the candle at both ends.
We do it all for you and your future success. If you win, we all win 💚
