@pmonjo

Enterprise Architect @ Adobe

 New York, USA
pedromonjo.com/
Joined May 2010
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In primary or secondary school we are taught about the five Ws: who, what, when, where, and why. Some people will also add how. Over the years I have realized that they are much more important than just that. pedromonjo.com/2023/06/why-w…

Why, What, How

You probably remember when you were in primary or secondary school and you were taught about the five Ws: who, what, when, where, and why. Some people will also add how, me being one of them. It is...

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The Data Lake Any system that stores a decent amount of data ends up needing a data lake. The Adobe Experience Platform (AEP) is no exception and there is surely one, which will be today’s topic. pedromonjo.com/2023/05/data-…

The Data Lake

Any system that stores a decent amount of data ends up needing a data lake. The Adobe Experience Platform (AEP) is no exception and there is surely one, which will be today’s topic. I want to...

pedromonjo.com
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Real-Time Customer Profile pedromonjo.com/2023/05/real-… At the heart of the customer engagement area of the Adobe Experience Platform (AEP), we have the Real-Time Customer Profile (RTCP). This building block is where you find capabilities like the profile store, the identity store and

Real-Time Customer Profile

At the heart of the customer engagement area of the Adobe Experience Platform (AEP), we have the Real-Time Customer Profile (RTCP). This building block is where you find capabilities like the profile...

pedromonjo.com
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AEP Under the Hood pedromonjo.com/2023/04/aep-u… During the session I delivered during the 2023 Summit, I condensed a lot of information into just 30 minutes. Some of it I already knew, but there were other concepts that I had to learn. Some people like to follow a video so, if you are

AEP Under the Hood

During the session I delivered during the 2023 Summit, I condensed a lot of information into just 30 minutes. Some of it I already knew, but there were other concepts that I had to learn. Some people...

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Server-side Implementation pedromonjo.com/2023/04/serve… A few weeks ago, Chenna asked me how a developer should approach a server-side implementation of the Adobe Experience Cloud tools. I am afraid there is no universal answer to this question, as it depends entirely on the Content M

Server-side Implementation

A few weeks ago, Chenna asked me how a developer should approach a server-side implementation of the Adobe Experience Cloud tools. I am afraid there is no universal answer to this question, as it...

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As I explained in my last post, I was invited to attend the US Summit 2023, an invitation that made me very happy. pedromonjo.com/2023/03/my-ex… #adobe #adobesummit

My Experience @ US Summit 2023

As I explained in my last post, I was invited to attend the US Summit 2023, an invitation that made me very happy. If you have attended this year or any of the previous events, this post is probably...

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US Summit 2023 pedromonjo.com/2023/02/us-su…

US Summit 2023

I am happy to announce that I will be delivering a session at the upcoming US Summit in Las Vegas in March 2023. This will be my first time at the US Summit (I have already been at the EMEA Summit)...

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RTCDP vs AAM pedromonjo.com/2023/02/rtcdp…

RTCDP vs AAM

I think that I have said a few times that, when I got trained in Adobe Audience Manager (AAM) in September 2014, I only understood about 50% of it and it took me another year to become an expert....

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Activation in AEP pedromonjo.com/2023/01/activ…

Activation in AEP

I am returning to my series of posts on Adobe Experience Platform (AEP), which I left a few months ago. We are at the last step, although it will take me a few posts to get into all the details I...

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Security pedromonjo.com/2023/01/secur…

Security

Sometimes I joke with my colleagues saying that, if I had to start again my career as a consultant, I would have chosen security as my area of expertise. I do not think that I would have liked it as...

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2022 Retrospective pedromonjo.com/2022/12/2022-…

2022 Retrospective

We made it again! With all the issues that we have faced due to the pandemic in the last three years, we have reached the end of 2022. At least I can say that this year has been better that the...

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Demystifiying CNAMEs pedromonjo.com/2022/12/demys…

Demystifiying CNAMEs

If you have been involved in Adobe Experience Cloud implementations, at some point you probably have stumbled upon CNAMEs. If you have wondered what are these creatures and why they can be useful for...

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RTCDP B2B Schemas pedromonjo.com/2022/11/rtcdp…

RTCDP B2B Schemas

As I said in the introduction to RTCDP B2B, marketing automation activities are very different in B2B compared to B2C. If there is one detail that I have found particularly difficult to understand in...

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Introduction to RTCDP B2B Edition zpr.io/yRqAMp2XaDXY

Introduction to RTCDP B2B Edition

Although I have been 10 years at Adobe, during 9 of those years I had been oblivious to the business-to-business (B2B) world that lies out there. My customers had been from many different verticals:...

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Profile Collapse zpr.io/Nkp3fbfXxvXa

Profile Collapse

One of the main purposes of Adobe Experience Platform (AEP) is to create a 360-degree view of your customers. In more technical terms, this is what we call the unified profile. While this is a...

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People, Process & Technology zpr.io/QQBYS2VPAzgD

People, Process & Technology

Today I want to tackle an area that I rarely mention in this blog: digital transformation. I know, this is a very broad concept, with many ramifications and ways of implementing it. Every digital...

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Segmentation in AEP zpr.io/FJudciXAjCBy

Segmentation in AEP

If you have been following my series on the Adobe Experience Platform (AEP), you should now have data ready to work with. If you have the RTCDP or AJO SKUs, you will now want to start communicating...

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Enable for Profile zpr.io/Xbi9bqTtSkET
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Datasets zpr.io/9KzAJcriF6xE

Datasets

Creating an XMD schema does not also create storage for this schema. A schema is just a data model, not the data itself. To get the data in Adobe Experience Platform, you need to create datasets,...

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The XDM Schema zpr.io/4h2qFdyiGTpg

The XDM Schema

I had written this post a few months ago, but I realized that there were many topics that I needed to explain before I could finalize it. Now that you understand what the Experience Data Model (XDM),...

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