Where devtools connect to creators that code.
Joined March 2024
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We've added a "how it works" section to our site!
Its a clear breakdown of our model, how we run creator programs, who we represent, how shortlists are built, and how we work across accounts and our broader creator database.
Check it out here 👉 plug.dev/howitworks
Plug.Dev retweeted
How do developers find and choose tools today?
Find out at our event with @NeillGernon: "How Developers Find and Choose Tools Today".
This coming Tuesday @ 6:30! luma.com/4yucvu34?tk=ZzwerI
Plug.Dev retweeted
Built an internal changelog app connected with our tools and custom-made to our flows @plugdotdev
🎨 Minimal and clean UI. Internal software doesn't need to be ugly
Plug.Dev retweeted
Soooooo, Plug.Dev is three years old 🎂
Most people don't know this. . but I started Plug with about €7k in my bank account.
The first thing we built was a profile where technical creators could show their work and receive bookings. There was no company side and no revenue and I hadn’t set out to build an agency. After years of building developer communities, I wanted to make something useful for the people teaching and supporting developers.
I shared with a few creators I knew for feedback, then creators began sharing Plug with each other. The first 50ish creators signed up to our platform before we had a single devtool customer.
And when that first customer came, it was from a creator referral. There was no formal referral program or incentive. Someone we’d built for trusted us enough to put our name forward. More introductions followed, first from creators and then from companies.
Three years on, our team works with some of the world’s leading devtools. We’ve built a lot more than that first profile, but creators remain at the centre of Plug. We call them Creators That Code, and the approach we’ve built around them Creator-Led Growth for Devtools.
I’m grateful to the creators who got us started, the devtool customers who trusted us early on and the Plug team currently building what comes next. Thanks folks ❤️ ✌
Plug.Dev retweeted
Random fact: I built Plug.Dev from a small village, located in the mountains of a national park, one hour north of Madrid, Spain. ⛰️
Yes, my Spanish is horrendous. No, I don’t have co-founders, advisors or investors.
We’re a small bootstrapped business working with devtools like Vercel, Supabase, Databricks, OpenRouter, n8n and more, helping them reach developers. Some days, the contrast feels . . . surreal!?!
And I’m here, hiding away in the mountains, shouting at the dog to stop chasing a horse one minute, jumping on calls with CMOs/CEOs from devtool unicorns the next.
Crazy little life, kinda cool right? Yep, that’s the post. 🤷♂️
Plug.Dev retweeted
Y'ALL MUST HAVE FORGOT . . . Creators That Code!
AI made technical content and instant answers abundant. Developers still rely on experienced people to test, interpret and explain what actually works.
The first blog I wrote for Plug.Dev was about those people: Creators That Code.
They’re the independent creators, engineers, founders, DevRel practitioners, educators and community experts helping developers learn, build and even influence decisions.
Some have large audiences. Others contribute through open-source projects, inside companies or technical communities. What connects them is technical credibility, useful creation, novel insights and the ability to help that work reach others.
Three years into building Plug, they feel more important than ever.
Here's the blog post: lnkd.in/e73T7_CS
The last six months have been Plug's biggest period of growth yet 🤯
We've been onboarding new customers, scaling existing client programs, and spent much of the last few months polishing the next version of Plug.
To accommodate the demand we've expanded the growth team. Cristina, Alberto, Enrique and Rina on Growth programs and Mara leading Client Strategy🔥
So much has changed behind the scenes, excited to share more over the coming weeks!
We just published our first YouTube video 🤓
It’s a small nod to a group we refer to as “Creators That Code", the developer support system we forgot to name.
These are the people educating and entertaining developers.
Creators that code help developers learn, stay current, discover tools, stay connected, and even giggle when things get hard, whether through YouTube, blogs, Discord communities, OSS education, meetups, bootcamps, or content that now becomes part of the knowledge layer behind AI systems.
This video is simply a thank you to that ecosystem 🫶 🚀 👏
Check out the video here: youtube.com/watch?v=vN-pstm7…
In the early days of Plug.Dev, it was surreal to see OG creators signup who i'd known for years. Today is one of those surreal days, as we welcome @freeCodeCamp
From the founder:
"FreeCodeCamp is excited to partner with Devtools and teach new products to our 11 million YouTube subscribers. We have an established track record of building more than 100 courses for big partners like Google and Microsoft as well as developer-focused startups.
We've heard great things about Plug.Dev from our creator friends, and are now using it to help new partners gain awareness and adoption through the FreeCodeCamp community.
Quincy Larson
Teacher & Founder, FreeCodeCamp.org"
Our team at Plug.Dev is excited to help companies partner with freeCodeCamp and other creators to drive full funnel growth by leveraging creators that code. More soon! 🫶
We’re hiring a new role: Product Engineer (Full-Stack)
At Plug.Dev You’ll help build the creator partnership platform used by your favourite devtools, including Clerk, Supabase, n8n, and more.
You’ll be a great fit if you...
• Have 4+ years of full-stack experience in modern JS/TS stacks
• Care deeply about clean UI, smooth UX, and well-designed systems
• Are product-minded and curious about the “why” behind what you build
• Thrive in small, async-first, high-ownership teams
• Use or are excited about AI tools in your workflow
Why join Plug.dev
• Remote-first, async-first culture with minimal meetings
• High ownership and autonomy
• Build something the world’s leading devtools and creators want
👉Apply: lnkd.in/dTPGGUGS
Plug turns 2!!👶🥳
This month, Plug.Dev turns two 🎉
What started as a simple idea has grown into the default creator partner platform for Devtools like Clerk, Browserbase, Neon, and Snyk. ✨
2025 has been an inflection point:
- More than doubled revenue vs 2024
- Doubled again between Jan–Aug
- On track to more than double before year’s end
New customers are adding recurring revenue and profit margins are rising. Clear validation that our model of platform + community + expert + AI is scaling.
We’re now a core team of six. Added a Head of Ops, refining business & program ops. Invested more in our AI ops. Brought on a Senior Engineer for scaling the platform & building the next category of GTM features.
Two years in, the lesson is clear: coders adopt tools through creators, communities & trusted content, not just traditional marketing motions.
Plug exists to make that shift scalable, helping devtools turn creator partnerships into long-term programs rather than one-off experiments.
Plug was built with and for the creator community and our growth has been a byproduct of their trust. Without outbound sales, referral programs, or traditional marketing, most of our momentum has come through word of mouth in the creator ecosystem. Today, Plug is home to the largest community of Creators That Code, with hundreds of dev influencers across YouTube, X, and beyond. They’ve shaped how we work, fueled our customer growth, and continue to be at the heart of everything we do. That’s why we published the Creators That Code blog (plug.dev/creatorblog), to put a name and framework around the movement they’ve driven. We were, are, and will continue to be creator-led.
I’m proud of what we’ve built in just two years, grateful for the team behind it, appreciative for the support from the creator community and even more excited for what’s ahead @plugdotdev 🚀
Learn more about the Plug.Dev team: plug.dev/aboutus 🤗
Plug.Dev retweeted
Around 3 years ago, I ran the first @posthog dev influencer campaign, it was an experiment... aaand it flopped.
I missed the ICP, picked the wrong creators, and chose content formats that didn’t fit. With no rules in place, the whole thing felt more like ads than education, and worst of all, not enough content even made it live. Thanks for letting me be your guinea pig, @posthog (@james406 + Charles) 🙏 Sorry it was sh*t, but I learned a lot.
That failed campaign contributed to the foundation for Plug.Dev
What I realized wasn’t just that creators mattered... it was how broken the process was. Back then, I was cold DM-ing creators, stuck in endless back-and-forth comms, chasing invoices and payments one by one, throwing UTMs in email threads, and drafting legal contracts manually. It was messy, slow, and not scalable.
Fast forward to today: we now run creator programs for the world’s leading DevTool brands... now with a platform that fixes all those pain points and a specialist team to support scaling programs: ICP-matched creators, streamlined outreach and bookings, one invoice for everything, built-in UTMs and analytics, and contracts handled from the start.
That early flop showed me exactly what was broken, and those learnings helped inform priorities whilst building Plug.dev ... so yeah, cheers posthog 🦔🙏
Developers adopt tools through trust, not ads.
That trust is increasingly being built by creators that code, the developers teaching, sharing, and influencing tool adoption at scale.
This is Creator-Led Growth for Devtools (CLG): a new GTM motion for devtools, powered by creators that code.
We’ve published the full deep dive in the link below:
plug.dev/companyblog
The adoption of developer tools has changed, a lot.
It hasn't been led by ads, or private forums. It’s been led by creators that code, the ones teaching, sharing, and influencing what tools developers choose to adopt and why.
I wrote a deep dive on Creator-Led Growth for Devtools. What it is, why it matters, and how to put it into practice. Including some examples of CLG by Devtools like @clerk @neondatabase and @snyksec
Here’s our @plugdotdev playbook for CLG: plug.dev/companyblog
Excited to welcome Pablo Martín Junquera to the Plug.Dev team as our new Senior Software Engineer. 🔥
Pablo is joining us to help scale the plug platform and ship the next generation of features for companies and the creators they work with. He brings deep technical experience, including building his own affiliate platform, so he’s already dialed into the space we’re in. We're thrilled to have him on board!
Excited to officially welcome @plugdev_boo to the Plug team as our Head of Operations! 👏
Boo joined us a few months ago and has already had a huge impact, bringing clarity, structure, and momentum to our day-to-day. With a background in operations and marketing, she's already helping us move faster as a team. Thrilled to have her on this journey!
